[If the video is not loading or if you can't get to the blog post then MonaVie realized that their mistake and took down the video.]

The video is a short story from JP Richardson. I’ll quote just a couple lines of it:

“My neighbor knew I was in pain.”
“She handled me these two bottles and said, ‘Hey these two bottles… I want you to try this. It may help your pain and there’s a chance to make some money.’”

MonaVie’s own blog says that testimonials must conform to approved statements and must be subject to “typical results.” So MonaVie had the choice to send their compliance team out to prevent these unapproved claims and chose not to… Not only that, but they took it the extra step and used the testimony themselves to promote the product.

It’s a real easy case for the FTC to show that MonaVie profiting from the unapproved claims. There’s a direct link to a neighbor making the unapproved claim and JP Richardson’s Gold status (Gold distributors make MonaVie a lot of money). It’s quite interesting to see MonaVie corporate (not just the distributors) sending conflicting messages. It’s another reason why MonaVie is a scam… you don’t see any juice brand in your grocery store saying such things.