Why does the comparison of MonaVie to Coca-Cola fall apart? Here are the main reasons:

• Coke is Thirst Quenching – While MonaVie may bill itself as a beverage company, I don’t know anyone who drinks 1 ounce of a beverage unless it’s significantly alcoholic. The standard can of a beverage in the US is 12 ounces and a bottle is 16 ounces. A serving of Coke quenches thirst… a serving of MonaVie does not. The two products have completely different purposes.
• MonaVie’s a “Health” Product – I put the “Health” in quotes there because MonaVie lacks nutrition. MonaVie’s claim is that it’s “star ingredient” acai is extremely healthy. To verify that MonaVie’s product is serving its stated purpose we need to know how much of that “star ingredient” is in it. We verify Coke’s thirst-quenching ability by the label of ounces on the can or bottle. You wouldn’t pay $5 for an unknown quantity of Coca-Cola, would you? That’s essentially what you do with MonaVie.
• Coke is Much, Much, Cheaper than MonaVie – I can buy 288 ounces of Coke (24 of the 12 ounce cans) for about $6. The same amount of MonaVie Active retails for $518. Consumers should demand more of a product that is priced at $518 than one that is priced at $6. If MonaVie decides to price their product within 30% of Coca-Cola’s cost (instead of 86,333% more) there is less of an expectation for MonaVie to prove its value.

In the end, it is pretty clear to see how bad the comparison of MonaVie and Coca-Cola is. They have more difference than similarities. The comparison to Coca-Cola actually supports why many people are skeptical of MonaVie. Two things become quite obvious: 1) MonaVie is really expensive and 2) There is little or no information that shows MonaVie helps improve health. Those two conclusions don’t bode well for MonaVie or it’s distributors.