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	<title>MonaVie Scam &#187; ORAC</title>
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	<description>Is MonaVie a Scam?</description>
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		<title>Dr. Alex Schauss, ORAC, and Freeze-Dried Acai</title>
		<link>http://www.juicescam.com/dr-alex-schauss-orac-and-freeze-dried-acai/</link>
		<comments>http://www.juicescam.com/dr-alex-schauss-orac-and-freeze-dried-acai/#comments</comments>
		<pubDate>Thu, 19 Apr 2012 10:18:16 +0000</pubDate>
		<dc:creator>MonaVie Scam</dc:creator>
				<category><![CDATA[Dr. Schauss]]></category>
		<category><![CDATA[and Freeze-Dried Acai]]></category>
		<category><![CDATA[Dr. Alex Schauss]]></category>
		<category><![CDATA[ORAC]]></category>

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		<description><![CDATA[I would like to thank Scott for passing on Dr. Alex Schauss&#8217; presentation of freeze-dried acai: I was initially quite excited that freeze-dried acai could scientifically be proven to have far greater ORAC scores than other berries. Perhaps it is the scientific break-through that he claims it to be. To review, here&#8217;s what Alex Schauss [...]]]></description>
			<content:encoded><![CDATA[<p>I would like to thank <a href="http://www.juicescam.com/oprah-sues-monavie/#comment-570">Scott for passing on Dr. Alex Schauss&#8217; presentation of freeze-dried acai</a>:</p>
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<p>I was initially quite excited that freeze-dried acai could scientifically be proven to have far greater ORAC scores than other berries.  Perhaps it is the scientific break-through that he claims it to be.  To review, here&#8217;s what Alex Schauss says:</p>
<blockquote><p>I would have needed another three screens to the right of my computer to let that arrow accurately define it&#8217;s <b>difference compared to freeze-dried samples of other foods that we looked at &#8211; that the USDA looked at.  It was off the chart.</b>(Timestamp of 2:23)</p></blockquote>
<p>The bold emphasis there is mine.  There&#8217;s also this:</p>
<blockquote><p>again you can see the high bar that is acai and all of these others which are <b>moisture equivalent and they are also freeze-dried samples</b>.  So you can there is a vast difference between the two.  So <b>Gram to gram&#8230;</b> (Timestamp of 3:43)</p></blockquote>
<p>I had always contended that Schauss was measuring two different things: one freeze-dried acai&#8230; the other typical berries.  This would be a troubling comparison because most everyone knows that water makes up 90% of fruit.  If you take the water out of acai you can get 10x more ORAC score if you are measuring &#8220;gram to gram&#8221; of something that still has 90% of it&#8217;s water.  As such, I always thought that we needed a fair test, one that is moisture equivalent as he states.  And now that we have it, let&#8217;s celebrate the freeze-dried acai berry, right?</p>
<p>Unfortunately, we can&#8217;t break out the party hats yet.  My friend <a href="http://www.lazymanandmoney.com/monavie-scam-was-my-wife-recruited-sell-snake-oil/comment-page-34/#comment-148453">Vogel as usual digs up the hard evidence to discount that information</a>, noting the following:</p>
<ul>
<li>The bar chart falsely quotes one of Schauss&#8217; studies <a href="http://www.juicescam.com/docs/Monavie-dr-schauss-2006.pdf">[J Agric Food Chem. 2006;54(22):8604-10]</a> as the source of this data, when in fact his study did not report the ORAC values of other fruits.</li>
<li>Schauss says, <a href="http://www.juicescam.com/docs/Monavie-dr-schauss-2006.pdf">From our results the H-ORAC of freeze-dried acai was 996.9 umol TE/g, which is significantly higher than that of most dark colored berry or any fruit or vegetable tested to date when appropriately converting fresh weight to dry weights(14).</a></li>
<li>Reference #14 in the previous bullet point was a study listed the ORAC values for various <b>non-freeze-dried fruits</b> published by Wu et al. [J Agric Food Chem. 2004;52:4026-37].</li>
<li>The H-ORAC values for &#8220;full moisture&#8221; cranberry and blueberry listed in the Wu article are about 92 per gram</li>
<li>Since we know that 90% of the weight of full moisture berries is water, we would need to multiply the cranberry and blueberry by 10 to get their freeze-dried ORAC score.</li>
<li>That gives us 996.9 umol TE/g for acai vs. 920 umol TE/g for blueberry cranberry.  Dr. Alex Schauss didn&#8217;t seem to convert for wet vs. dry very well.  Acai still wins, but by less than 10% &#8211; clearly not the &#8220;three computer screens&#8221; that Dr. Alex Schauss says suggests.</li>
</ul>
<p>This victory for minor victory for freeze-dried acai is short-lived&#8230; the paper goes on to say:</p>
<blockquote><p>Contradictorily and surprisingly, <b>the contents of anthocyanins, proanthocyanadins, and other polyphenol compounds in this freeze-dried product were found to be much lower than those found in blueberry or other berries with elevated H-ORAC values</b>.  To make things even more confusing, the total phenolics in acai was found to be only 13.9 mg/g GAE</p></blockquote>
<p>The interesting thing to me is that this is exactly what <a href="http://www.juicescam.com/mens-journal-proves-monavie-lacks-nutrition/">Men&#8217;s Journal said about MonaVie</a>,  &#8220;[MonaVie Active] tested extremely low in anthocyanins and phenolics&#8230; even apple juice (which also tested poorly) has more phenolics&#8230;&#8221;</p>
<p>Now is a good time to mention that freeze-dried acai and MonaVie are not one in the same.  Most distributors will talk about freeze-dried acai, and then hand you a bottle of MonaVie as if it&#8217;s the same thing.  We know the ORAC scores on MonaVie from other AIMBR tests and that&#8217;s not any prettier.</p>
<p id="bte_opp"><small>Originally posted 2009-09-17 13:54:26. Republished by  <a href="http://www.blogtrafficexchange.com/old-post-promoter/">Blog Post Promoter</a></small></p>]]></content:encoded>
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