MonaVie’s D- Better Business Bureau Rating

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Scarlett in the comments of the article, MonaVie’s Wellmune is Cheaply Available, says:

“better business bureau rates a D in mabey one state…but also rates an A in another. So you like to post information that backs your oppinion but its not necessarily the whole truth. Besides those complaints where probably largly people who wanted refunds because they joined mona vie bought a case and where hoping it was a get rich quick plan, did nothing to promote the business, didnt make a $1000 in the first week and then wanted thier money back. and if you read the reports it says mona vie resolved each of the complaints.”

Let’s excuse the spelling and getting straight to the content of the comment.

The Better Business Bureau has MonaVie’s grade as a D- minus for its corporate headquarters. You’ll see that it’s got Dallin Larsen as the principal owner and that it’s additional business names are Monarch Health Sciences, Inc (MonaVie’s previous name). If you are looking at another state, it’s actually grading specific distributors.

For example, in California, we see it is currently an A- for Christine Kelly in Perris, CA, but it’s an F for Michael Keith in Stockton, CA. These grades reflect these distributors’ individual businesses. It’s similar how one would grade may grade a Subway restaurant different than another based on service or cleanliness. It’s worth noting that even that Subway is clean and friendly, it’s still Subway’s product. This is important when relating it to MonaVie, because even if you find the best distributor, that person is still backed a company with a D- Better Business Bureau rating.

Scarlett brings up a great point about the complaints being resolved. However, we should heed what the BBB says about it conducts its ratings:

“BBB assigns grades from A to F with pluses and minuses. A+ is the highest grade and F is the lowest. The grade represents BBB’s degree of confidence that the business is operating in a trustworthy manner and will make a good faith effort to resolve any customer concerns.”

So maybe MonaVie is resolving the customer’s complaints… but it’s clear that the biggest, well-known organization aimed at helping consumers doesn’t trust MonaVie.

[Please note that the D- is as of this writing on April 2, 2010. The BBB reserves the right to change grades as it changes its opinion of the company. To see MonaVie's current BBB rating click here]

Originally posted 2010-04-02 10:19:22.

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9 Responses to “MonaVie’s D- Better Business Bureau Rating”
  1. Vogel Says:

    The other important point that often gets overlooked is that complaints to the BBB typically occur only when a consumer has been unable to get resolution dealing directly with the company. If Monavie were doing a good job in dealing with problems reported to their customer service department, complaints to the BBB wouldn’t be occurring. It’s not impressive that the company resolves complaints only after they are escalated to the point where the BBB has to intervene.

  2. Kyle Says:

    While I don’t entirely trust BBB or ripoffreport.com, I’m surprised Monavie doesn’t have a way of bribing the ratings up (or like many suggested, refund and make the complaints go away)

  3. MonaVie Scam Says:

    Well, I can say that MonaVie hasn’t bribed me to make this site go away, so maybe MonaVie isn’t totally in the bribing business.

    I say totally because Dr. Stephen T. Talcott is on the MonaVie advisory board after being vocal about juice companies misinterpreting his tests on acai in the past.

  4. Tom Says:

    Who cares about BBB reports.

    I wonder how many CEOs of D- Rating (assuming it is true) received E&Y Entrepreneur of the Year Award.

    http://www.ey.com/US/en/Newsroom/News-releases/Dallin-Larsen-EOY-2009-Emerging-category

    Or perhaps this does not mean anything for you guys.

  5. Go West Says:

    Gee Tom, I wonder how much money Monavie has sent E&Y’s way in the form of payment rendered for accounting services??
    Bet it’s a lot…

  6. MonaVie Scam Says:

    Consumers care about the BBB reports as they are the most well-known consumer protection agency in North America. Who is a consumer? Everyone. Entrepreneur Awards mean nothing if consumers (your customers) don’t trust you or your product.

  7. Rasheed Says:

    Tom. Did you not look at the link or something? “assuming it’s true” it’s right there in front of you. I see C-, but in either case–that’s a low grade.

    E&Y has to do with entrepreneurs, not businesses. And he’s a pretty good entrepreneur–this business plan has landed him a lot of money.

  8. Go West Says:

    Rasheed, there are a lot of unscrupulous entrepreneurs, just because they’re a “pretty good entrepreneur” doesn’t mean he/she should be praised or his/her actions emulated.
    Joaquin Guzman, a well known Mexican drug dealer was listed at #701 on the Forbes list, bet he’s a “pretty good entrepreneur” as well, doesn’t mean we should look up to him as an example of success.

  9. Go West Says:

    here’s the link
    http://www.forbes.com/lists/2009/10/billionaires-2009-richest-people_Joaquin-Guzman-Loera_FS0Y.html

 
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