MonaVie’s D- Better Business Bureau Rating


Scarlett in the comments of the article, MonaVie’s Wellmune is Cheaply Available, says:

“better business bureau rates a D in mabey one state…but also rates an A in another. So you like to post information that backs your oppinion but its not necessarily the whole truth. Besides those complaints where probably largly people who wanted refunds because they joined mona vie bought a case and where hoping it was a get rich quick plan, did nothing to promote the business, didnt make a $1000 in the first week and then wanted thier money back. and if you read the reports it says mona vie resolved each of the complaints.”

Let’s excuse the spelling and getting straight to the content of the comment.

The Better Business Bureau has MonaVie’s grade as a D- minus for its corporate headquarters. You’ll see that it’s got Dallin Larsen as the principal owner and that it’s additional business names are Monarch Health Sciences, Inc (MonaVie’s previous name). If you are looking at another state, it’s actually grading specific distributors.

For example, in California, we see it is currently an A- for Christine Kelly in Perris, CA, but it’s an F for Michael Keith in Stockton, CA. These grades reflect these distributors’ individual businesses. It’s similar how one would grade may grade a Subway restaurant different than another based on service or cleanliness. It’s worth noting that even that Subway is clean and friendly, it’s still Subway’s product. This is important when relating it to MonaVie, because even if you find the best distributor, that person is still backed a company with a D- Better Business Bureau rating.

Scarlett brings up a great point about the complaints being resolved. However, we should heed what the BBB says about it conducts its ratings:

“BBB assigns grades from A to F with pluses and minuses. A+ is the highest grade and F is the lowest. The grade represents BBB’s degree of confidence that the business is operating in a trustworthy manner and will make a good faith effort to resolve any customer concerns.”

So maybe MonaVie is resolving the customer’s complaints… but it’s clear that the biggest, well-known organization aimed at helping consumers doesn’t trust MonaVie.

[Please note that the D- is as of this writing on April 2, 2010. The BBB reserves the right to change grades as it changes its opinion of the company. To see MonaVie’s current BBB rating click here]

[Update: As of September 23, 2010, the BBB has given MonaVie a grade of A+. MonaVie became a BBB accredited business as of September 2010 according to the BBB website. According to this report from the Los Angeles Times paying money to the BBB for an accreditation can earn you a better grade. Due to this miraculous change in such a short time, I’ve written an important follow-up article on the topic: Did MonaVie Pay For a Better Grade from the Better Business Bureau?.]

Originally posted 2010-04-02 10:19:22. Republished by Blog Post Promoter

The above article is intended to be accurate at the time of its original posting. MonaVie may change its pricing, product, or other policies at any time without notice.

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32 Responses to “MonaVie’s D- Better Business Bureau Rating”
  1. Vogel Says:

    The other important point that often gets overlooked is that complaints to the BBB typically occur only when a consumer has been unable to get resolution dealing directly with the company. If Monavie were doing a good job in dealing with problems reported to their customer service department, complaints to the BBB wouldn’t be occurring. It’s not impressive that the company resolves complaints only after they are escalated to the point where the BBB has to intervene.

  2. Kyle Says:

    While I don’t entirely trust BBB or, I’m surprised Monavie doesn’t have a way of bribing the ratings up (or like many suggested, refund and make the complaints go away)

  3. MonaVie Scam Says:

    Well, I can say that MonaVie hasn’t bribed me to make this site go away, so maybe MonaVie isn’t totally in the bribing business.

    I say totally because Dr. Stephen T. Talcott is on the MonaVie advisory board after being vocal about juice companies misinterpreting his tests on acai in the past.

  4. Tom Says:

    Who cares about BBB reports.

    I wonder how many CEOs of D- Rating (assuming it is true) received E&Y Entrepreneur of the Year Award.

    Or perhaps this does not mean anything for you guys.

  5. Go West Says:

    Gee Tom, I wonder how much money Monavie has sent E&Y’s way in the form of payment rendered for accounting services??
    Bet it’s a lot…

  6. MonaVie Scam Says:

    Consumers care about the BBB reports as they are the most well-known consumer protection agency in North America. Who is a consumer? Everyone. Entrepreneur Awards mean nothing if consumers (your customers) don’t trust you or your product.

  7. Rasheed Says:

    Tom. Did you not look at the link or something? “assuming it’s true” it’s right there in front of you. I see C-, but in either case–that’s a low grade.

    E&Y has to do with entrepreneurs, not businesses. And he’s a pretty good entrepreneur–this business plan has landed him a lot of money.

  8. Go West Says:

    Rasheed, there are a lot of unscrupulous entrepreneurs, just because they’re a “pretty good entrepreneur” doesn’t mean he/she should be praised or his/her actions emulated.
    Joaquin Guzman, a well known Mexican drug dealer was listed at #701 on the Forbes list, bet he’s a “pretty good entrepreneur” as well, doesn’t mean we should look up to him as an example of success.

  9. Go West Says:

    here’s the link

  10. Jonathan Says:

    As of 9/3/2010 I’m sad to report the BBB has them for an A+ rating

  11. MonaVie Scam Says:

    Well the fact that it took MonaVie so long to take the BBB seriously speaks volumes about the scam.

  12. Vogel Says:

    According to MOther Jones, and Bloomberg Business News, A ratings and accreditation from the BBB don’t mean much. A very low rating probably reflects a less than reputable company, but an A-rating is no guarantee that the company is reputable. We know that Monavie is disreputable, so obviously the BBB rating and accreditation system is highly flawed.

  13. Rasheed Says:

    I’d also like to point out that an “A+” rating does not negate the rest of the evidence on this site.

  14. MonaVie Scam Says:


    Thanks for your previous comment in August about the BBB giving it a grade of C-. That proved quite helpful in writing this article: Did MonaVie Pay For a Better Grade from the Better Business Bureau?

  15. Rasheed Bustamam Says:


    I’m here to help expose the truth is all. If anyone asks you about someone who was deep into the MonaVie system, you’re free to have them contact me. My blog’s in my link, and LM has my email on his database.

    I’m not here to bash anyone & their endeavors. I’m here to help expose the truth. Good business should not be conducted with lies, but integrity. Selling $45 juice with misleading products is the opposite of what TEAM had taught me to do.

  16. MonaVie Scam Says:

    Thanks Rasheed. I get a number of people emailing me who are friends of people who are associated with TEAM. They want to know how to get their friend un-brainwashed. As someone who has actually done that, being able to refer them to you would be great.

  17. JenniferF Says:

    What the update from the BBB indicates to me is that once Monavie was willing to “PAY” to play, their rating was changed. It’s a known fact that those who pay to be an ‘accredited member’ are given privileges that non-paying businesses don’t get. Some of the worst companies have some of the highest ratings… It’s all about $$$ with the BBB.

    Great post, by the way.

  18. Vaag Says:

    I figured the stuff would sell for about $12 a bottle, which is what I pay for my organic cold pressed free flow juices at my health food store. Boy was I wrong. So with a very friendly woman trying to sell me the stuff, I did a due-diligence study. After reading almost all the available literature, I wouldn’t tough the stuff with a 10 foot pole even if it was free. And their weight loss product requires 30 minutes a day of exercise. If I did that much exercise now, I’d drop about 5 pounds a week with no help from their product.

  19. Mike Tought Says:

    The BBB are franchised, and are not ran by the government like most suspect. They are as crooked as the rest of them. Although if they were government ran they would be just as corrupt!

  20. Linda Says:

    To put is simply, TEAM and MonaVie is not for everyone. Everyone has the right to pursue what they are passionate about and live their life as THEY see fit. While it is sad some distributors don’t follow the code of ethics, reality is that this occurs in just about EVERY line of work(politicians anyone?), it’s unavoidable, a simple fact.

    With that said, MonaVie and TEAM is enjoying success with record sales, industry recognition, etc. How is that any different than any other major company or small business out there? The Kiyosaki “Cash Flow Quandrant” is real and true because it is based on the government’s tracking of our tax returns. If a company like MonaVie and loads of other MLM companies out there offer a “different” way to get to financial freedom quicker, then why not. People overpay for products ALL the time. Do you really know the true cost of everything you purchase? If you really think about it, you will EARN back what you put in PLUS what other’s have paid into your organization. Everyone benefits. If this was illegal, don’t you think the government would shut them down? They certainly aren’t hiding their revenue stats and people aren’t meeting in clandestine places! If it’s not for you, then DON’T JOIN, it’s that simple.

    It makes me crazy that alot people on this forum will taint the MonaVie and Team name because a distributor messed up or was too aggressive. For me it comes down to this: the percent of failure is high because too many people surrender what is possible for what is comfortable(Orrin Woodward quote). MLM’s are becoming more and more popular because people are LOOKING! Looking for a way out of their mediocrity, their poverty, and tired of making their bosses wealthy. MLM provides the means for YOU to be in control of your own destiny, simple as that. Again, this is not for everyone.

    Just because something is “different” does not make it a scam, wrong, bad or any other negative connotation. If you love what you do and you are happy and content with your life, than God Bless! I applaud all that you have contributed to this planet. Politeness and encouragement is what we need more of, in my humble opinion.

    Every company has it’s growing pains; TEAM and MonaVie have definitely had theirs. To grow is to fail every now and then.

    I’m hoping the author of this site will have the courage to post this. It disturbs me reading in a previous comment that the author was willing to pay for negative comments, kinda biased, don’t you think? Truly, what is your motivation? If it’s a site to generate revenue(Google Ads), then really, how serious can you be taken?

  21. MonaVie Scam Says:


    I want you go back and read your first paragraph, but substitute TEAM and MonaVie for “dealing drugs.” I have in many cases pointed out the fraud that is built into both organizations. The business is designed to be fraudulent.

    You mention that TEAM and MonaVie are successful. However, it’s well known that: Interest in MonaVie is Fading. You say that part of the success is industry recognition. Yes Forbes recognizes TEAM as a pyramid scheme (which are illegal and a form of fraud):

    Kiyosaki is against MonaVie as its autoship policy is a liability as he explains in Rich Dad, Poor Dad. Then again, Kiyosaki has his own set of fraudulent behavior:

    It is true that people overpay for products all the time. However, MonaVie’s 100% juice is, ounce for ounce, priced 20 times more than other 100% juice options. This is like one gas dealership charging $80 a gallon and another charging $4. The smart consumer avoids the $80 gallon gas and the $40 juice.

    Yes, I do know the true cost of most everything I purchase. I’m a respected personal finance author, so knowing such things is kind of my business. It’s what got me looking at MonaVie.

    The only you EARN back what you put in is if you convince others to overpay for their juice as well. It’s like convincing others to pay for the $80/gallon gas because the station will give you $5 off for each person you bring in. You bring in 16 people and enjoy free gas. Those 16 people are overpaying $76 a gallon for a total loss of $1216. You celebrate your free gas victory not realizing that you and your friends should have just spent the $4 a gallon. There’s a whole article about this: It’s Not a Matter of Effort, it’s a Mathematical Certainty.

    You ask the question of “If it was illegal, don’t you think the government would shut them down?” It’s a wise question. I’ve addressed it in detail on the home page of this site. It’s towards the bottom under the headline of “If MonaVie was an illegal pyramid scheme it would be outlawed by now.”

    Thank you for telling me not to join if it’s not for me. I didn’t join MonaVie. I never have. I just want to make sure that people are aware of the bad choice they are making by joining. I think my gas example illustrates that perfectly.

    The reason for the high rate of failure is that it is required: It’s Not a Matter of Effort, it’s a Mathematical Certainty. It goes back to the gas analogy that I outlined. For one person to make money back, a number of people have to lose.

    You are right that MLM’s feed on the desperate (what you really mean by “LOOKING”). These are exactly the types of people that shouldn’t be spending $40 for juice or $80/gallon for gas. MLM does not put you in control, because the system is stacked against you in such a way that failure is built in.

    I never said that MonaVie is a scam because it is “different.” It is a scam because it is a scam. I find Hot Topic stores “different”, they aren’t wrong or a scam though.

    I’m all for loving what you do and being happy and content, just don’t share this scheme on other people. Continue to buy the juice if that’s what you like. Don’t inflict the financial harm on others. Be polite and encourage your fellow man to avoid scams.

    I don’t know what you mean about being will to pay for negative comments. I’m looking for people to share their story about how they were scammed. This is not a site designed to generate revenue. I simply spend a lot of my time educating others, as evidenced by the article and the responding to comments like yours. I don’t ask the anyone reading this pay a single dime for my efforts. This website makes the equivalent of 1 hour of my wage in an entire month. Financially, I shouldn’t spend any time doing what I’m doing. However, I believe in helping others and getting this information out to the world. Considering it charitable donation.

  22. Vogel Says:

    Linda said: “Just because something is ‘different’ does not make it a scam, wrong, bad or any other negative connotation.”

    Monavie is not different. It is Royal Tongan Limu version 2.0. RTL was made by Dynamic Essentials; Dallin Larsen was second in command and as executive VP, was in charge of distributor training, sales, and marketing.

    Dynamic Essentials was such a phenomenal scam that the FDA shut them down and oversaw the destruction of their inventory and sales materials, and then the DOJ fined them several million dollars in a class action suit.

    Don’t you think it would behoove you to know these facts before you start bleating on about how Monavie is “different”? In fact, it is Monavie’s “sameness” with respect to RTL that is striking.

    Only an idiot would blindly follow in those footsteps.

  23. CGC Says:


    Thanks for the ironic quote of the month:

    “MLM’s are becoming more and more popular because people are LOOKING! Looking for a way out of their mediocrity, their poverty, and tired of making their bosses wealthy. ”

    If there’s one efficient way to help make someone else rich, all the evidence points to MLM’s like MonaVie. Every cent you overpay for that fruit juice (and what an overpayment!) goes up to fill the banks of those in the 1% actually making a profit. Look at the IDS and open your mind.

    Based on what you wrote, all of it debunked many times over, it’s clear you didn’t bother to read even a small percentage of the previous posts. This is made clearer when you say, “I’m hoping the author of this site will have the courage to post this.” That is just absurd, as MV supporters post freely here. Just try to post a comment that contradicts Orrin on his blog! If it doesn’t say something to the effect of “Orrin you are a genius”, it won’t see the light of day.
    Linda, wake up face reality — it’s for your own good.

  24. MadScientistMatt Says:

    Linda – you might want to think about exactly where MonaVie belongs on Kyosaki’s cash flow quadrant.

    It’s a trick question. For over 99% of the MonaVie distributors, the cash is flowing in the wrong direction.

  25. Mackwiz Says:

    “the percent of failure is high because too many people surrender what is possible for what is comfortable(Orrin Woodward quote).”

    What a slick way of saying that this “system” is little more than a lottery ticket. Anyone can win! The odds of making a profit?… uh.. let’s do a group baptism in a hotel swimming pool to get our minds off this!

    To quote an episode of King of the Hill I watched yesterday, “There are no shortcuts”.

  26. Jim Says:

    MonaVie Scam, loved the explanation and the gas analogy. Makes the scheme easy to understand. Please consider making “MonaVie and the gas analogy” it’s own post you can refer people to. It’s gold Jerry, gold!

  27. Mackwiz Says:

    The distributors think that their “gas” lets them go 90 miles to the gallon, hence why they are willing to pay so much for it. They think they are getting supreme when in reality they are getting plain old (perhaps watered down) petro.

  28. Vogel Says:

    Jim said: “It’s gold Jerry, gold!”

    Bonus points for the Seinfeld reference!

  29. MonaVie Scam Says:

    I’m thinking about making the gas its own analogy, Jim. I’m glad you liked it.

    And I agree with Vogel, good job on Seinfeld analogy.

  30. bill Says:

    I’ve tried the product. My wife has lost 12 pounds last month and energy levels of us both are increased. I own a business and persuing this as a business makes sense. I notice similar products at nutrition stores for the same cost. I like the fact the millions on advertising go into the pockets of the distributers. I’ll let you know how it works out.

  31. MonaVie Scam Says:

    Bill, you didn’t address the topic of the article at all.

  32. CGC Says:


    Which product? How was the weight loss and increased energy levels linked to the product?

    How does a business in which about 98% of its distributors consistently lose money be considered something worth pursuing?

    Exactly which products sold in health food stores are comparable to MV and are anywhere near the same price?

    Answer these questions before letting us know how your decision works out.

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