Frequent commenter CGC had an interesting find regarding MonaVie and World Progress Report.
It seems that MonaVie’s corporate website has a warning regarding World Progress Report and the use of Joan Lunden’s name. You can read about it here. Here is a choice quote:
“We appreciate and share your enthusiasm for the recent feature story on MonaVie by the World Progress Report television series.
As you share this great news, please remember that Joan Lunden’s relationship with the World Progress Report remains only as a host for their educational programming through public television. MonaVie distributors are prohibited from using Joan Lunden’s name and/or likeness in any press releases or other forms of communication. You may mention the World Progress Report; however, no mention of Ms. Lunden is permitted.
Once again, we are grateful for the passion of all our distributors. We hope this information is helpful as you share the MonaVie opportunity each day.”
As CGC points out that, the World Progress Report is essentially a scam itself. It gets a relatively well-known retired news personality, to film a lead-in to what is an infomercial. The organization running the infomercial (in this case, MonaVie) pays production costs to get it on the air. Consumer Protection Agency Public Citizen has noted that World Progress Report Gaming Search Engines to Bury Reports Linking It to Scammers.
The Consumerist seems to agree That World Progress Report is a scam. I particularly found this quote applicable:
“On their website, a demo video introed by Lunden gives a generic preamble into something about innovations in healthcare. Then, in an editing non sequitur, a banal documentary plays, seemingly cobbled entirely from stock video, about raising homeless children in impoverished countries in family style group homes. The voiceover enunciates extremely clearly, while saying little of substance.”
Or we can use the NPR story, with my favorite quote being:
“[American not-for-profit organizations] are promised the shows will be educational in nature and reach an estimated 60 million American households on public television stations across the country.
But the programs aren’t documentaries; they’re marketing segments that will cost the firms that are their subjects roughly $25,000 apiece. And the spots, created by Vision Media of Boca Raton, Fla., are likely to receive little airtime, if any, on local PBS member stations.”
Here’s the infomercial from World Progress Report (note that there’s no Joan Lunden in it):
Going back to the MonaVie Corporate quote that I mentioned at the outset, I am struck by the phrase: “As you share this great news…” This isn’t news, it isn’t from a reputable source, and it’s not worth sharing.
The stressing of the point that Joan Lunden is not be referenced is noteworthy. I think MonaVie wants to avoid another Oprah lawsuit – or something similar. As TechDirt says, it looks like Joan Lunden won’t be with World Progress Report for long as Hugh Downs disassociated himself from Vision Media and Walter Cronkite and Mike Douglas have sued them over getting mislead by the company.
What we have here is a scam within a scam. MonaVie is all too happy to let its distributors “share this great news”, with the full intention of deceiving others.
Apparently Brig Hart of R3Global didn’t get the message about not including Joan Lunden:
Originally posted 2011-03-08 18:43:50. Republished by Blog Post PromoterThe above article is intended to be accurate at the time of its original posting. MonaVie may change its pricing, product, or other policies at any time without notice.
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