Quite often distributors will ask me, “Why don’t you have a blog denouncing Starbucks?” They suggest that Starbucks is the same $3-5 (sometimes more) cost and they don’t even close to being healthy. Though I have addressed them all in numerous comments, it’s worth just putting it all in one place so I can direct future questions to the answer.
I’m not a big fan in spending $3-5 at Starbucks. I’m not the only one. Well-known personal finance guru David Bach has written a lot about the latte factor. Specifically he points out that people spend a thousand dollars a year or more on this coffee habit. He makes a strong argument that it’s why Americans have under-funded emergency funds, credit problems, under-funded retirement accounts, etc. Bach has realized that a lot of small expenses over time really do add up.
When you pay for coffee at Starbucks, you are also paying for the overhead that Starbucks has in running many stores and employing many baristas. You also pay for the experience of Starbucks which is greater than just coffee – it’s a comfy chair and nice music.
MonaVie does not have the overhead of running a store. It does not provide an experience beyond drinking juice in your home.
The great thing about coffee is that it can be made at home relatively cheaply for just a few cents for a large mug. MonaVie does not provide this relatively cheap option. One can clearly see these are not comparable.
I would also like to point out that MonaVie does not provide a thirst quenching replacement for another beverage. Thus people drinking MonaVie are likely also going to be spending an additional $3-5 at Starbucks anyway. Thus buying MonaVie adds a “Latte Factor” to people’s lives, without providing nutrition or quenching one’s thirst.. That seems like lose-lose-lose to me.
As far as the health goes, other beverages that are more healthy such as Welch’s Grape Juice avoid the latte factor and quench thirst. I see that as a win-win-win for consumers.
Originally posted 2010-04-25 09:51:15. Republished by Blog Post PromoterThe above article is intended to be accurate at the time of its original posting. MonaVie may change its pricing, product, or other policies at any time without notice.
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