Update 3/4/2015: EarthFruits has informed me that they no longer supply product to MonaVie.
Two researchers of MonaVie have come up with the interesting fact that you read in the title above. Amthrax started by asking, EarthFruits and MonaVie: What’s the Connection? Upon looking into it, Vogel (a frequent commenter here) found that both are in South Jordan, EarthFruits supplies Acai to companies, and that both support MonaVie’s MORE Project. What’s more of a coincidence? Both companies list the same address as their corporate headquarters… 10855 S. River Front Pkwy, Suite 100, South Jordan, UT. It seems safe to say that there is a connection here. The question is what exactly is that connection? Vogel dug a little deeper and this is what he found…
“The shipping bill of lading from November 2008 (#MAEU857273697) shows that EarthFruits received a large shipment containing drums of solids originating from Balboa, Panama (a port city located at the Pacific entrance to the Panama Canal) and arriving in Los Angeles.”
The shipper was Bela Iaca Ind. E Com. Polpas de Frutas Ltda. [translation; Beautiful Acai Fruit Pulps Ltd.]. Bela Iaca Ltd (located in Castanhal, Brazil) was founded in 2003 and manufactures fruit purees that are shipped to buyers worldwide. Their products include acai puree (available in 180 kg drums) as well as bacuri, cacau, camu-camu, cupuaÃ§u, acerola, passion fruit, pineapple, guava, cashew, taperebÃ¡, soursop, lime, muruci, uxi, and mango.
A search for other bills of lading from Bela Iaca uncovered a shipment (#MAEU853684299) on February 23, 2007 of 260 drums (roughly 25 tons) of â€œfrozen acai refined and pasteurized with 12% solids added with citric acidâ€. This shipment was also to Los Angeles and originated in Panama. The receiver of the shipment wasâ€¦[drum roll please]â€¦MONARCH HEALTH SCIENCES (now doing business as Monavie LLC).
Note also that the manufacturer specifies that the acai is only 12% solids, which represents low to mid-grade acai (Type B). The same company also offers higher-grade versions, which apparently Monavie LLC was too cheap to pay for. These include a version that contains more than 14% acai solids (Type A) as well as an even higher-grade organic version.”
So here we have a forensic trail that tells us pretty much exactly how and where Monavie really gets (or got) their acai. As I [Vogel] speculated a long while back, they purchase cheap frozen acai pulp in 180 kg drums from an unaffiliated non-exclusive bulk supplier in Brazil. The drums of acai puree are then shipped by slow boat to Panama, where it is unloaded and transferred to another ship for slow transport to Los Angeles. After arriving in LA, the drums of acai puree are shipped overland by truck to the bottling facility in Utah. Monavie LLC has nothing to do with the harvesting or processing of the acai berries and they aren’t freeze-dried within 24-48 hours of picking.
Of course the big take-away here is in that last paragraph. MonaVie distributors like to say that MonaVie is there harvesting the acai. This is obviously not true. They like to say that they get the best quality acai. Again, the company they buy from has better quality available. MonaVie distributors like to say that MonaVie is there freeze-drying the acai to keep it fresh. That doesn’t seem to be the case either.
Huh, so how about those berries?
Originally posted 2010-03-21 15:18:47. Republished by Blog Post PromoterThe above article is intended to be accurate at the time of its original posting. MonaVie may change its pricing, product, or other policies at any time without notice.
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