In recent years, it seems like MonaVie and/or its distributor organization is trying harder and harder to whitewash information about the company and the product.
For those unfamiliar with the term whitewash allow me to quote a few bits from Wikipedia:
“To whitewash is to gloss over or cover up vices, crimes or scandals or to exonerate by means of a perfunctory investigation or through biased presentation of data. It is especially used in the context of corporations, governments or other organizations.
Many dictatorships and authoritarian states, as well as democratic countries, have used the method of whitewash in order to glorify the results.
During the Soviet-era, Stalin adjusted photographs of himself with Lenin, in order to position himself closer as to give an impression of a closer relationship between the two.”
Here is a brief recap of the whitewashing and other information control tactics:
- Purple Horror gets Whitewashed – One of the most popular, and critical, websites about MonaVie had all its comments scrubbed clean and replaced with a few promotional videos. Google ranked on the first page for the term “MonaVie”, which clearly was detrimental MonaVie’s business.
The website isn’t making an announcement why it removed thousands of hours of useful information. The most logical suggestion I can think of is that the owner was coerced (through money or threats of violence) to remove the information.
- MonaVie asks Distributors Not to Link or Click on this Site – Amthrax has a fantastic article, MonaVie Does Not Want You To Read Or Link To Negative Websites. It exposes a letter that MonaVie sent out to distributors to “manage their reputation.” In it they say the following:
“Online Reputation Management consists of managing what people see on the Internet when they are researching the company.
MonaVie’s corporate team is very active in managing our online reputation. Over the last several months, we’ve seen great improvements on the search results pages by promoting some of MonaVie’s corporate websites, which, in turn, push down negative websites. When searching for “MonaVie” on search engines, the first several pages are filled with MonaVie product microsites, social networks, and other corporate websites.
MonaVie Corporate can do a lot of the Online Reputation Management, but Google looks to see what the masses are saying about a company, not just Corporate.”
- Frivolous Legal Threats – A controversial article called the product’s value into question, MonaVie threatened frivolous legal action specifically citing the highly visible first page of Google’s search results.
- MonaVie Blackmails – MonaVie or a distributor for MonaVie attempted to blackmail this person into removing the information from the articles and this website. If the frivolous lawsuits don’t work, the company and/or followers decide to take matters into their own hands to try to get the information expunged.
- Orrin Woodward Looks to Whitewash History with Amway – Orrin Woodward’s Team and their close association with MonaVie deserves a mention for whitewashing the past too.
- The case of Mitch Biggs – When I told MonaVie that one of their most senior distributors, Mitch Biggs, was violating the law, I got no response other than their legal/compliance team would look into it. The offending material was simply deleted. Mitch Biggs who should have known better is still allowed to keep the MonaVie business that appears to have built on lying to consumers.
While it may not be a case of whitewashing like the above examples, it is important to note that MonaVie Admits AIBMR is the Only Source of Their Biased â€œResearchâ€. They direct you to AIBMR, because it is attached to Alexander Schauss, a MonaVie boardmember. Distributors are not encouraged to research the product on their own. This way distributors won’t come across the information on this site, or other sources such as research that shows MonaVie to be dangerous or independent tests that show Originally posted 2010-11-28 04:30:34. Republished by Blog Post PromoterThe above article is intended to be accurate at the time of its original posting. MonaVie may change its pricing, product, or other policies at any time without notice.
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