MonaVie is less than 2% Freeze-Dried Acai

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I give a hat-tip to a comment from Jim Lange for the research below.

According to this website and other research, freeze-dried acai berry supposedly has an anti-oxidant value of 102,700 per 100g. This is also the number that MonaVie’s Dr. Alex Schauss has referenced in the past. This number may be debated, but for sake of this article, let’s give MonaVie the benefit of the doubt and assume this fact to be true.

The AIBMR study done by Dr. Alex Schauss concludes “the total antioxidant capacity of the JB (i.e. MonaVie) measured by ORAC is 22.8 umol/mL.” AIBMR’s research is sponsored by MonaVie and done by MonaVie Advisor Dr. Alex Schauss.

Let’s take some freeze-dried acai and mix it with water (which has no ORAC value) in an attempt to make a liquid with an ORAC of 2280 per 100 grams just like MonaVie. How much acai would you need to create a liquid with 2280 ORAC per 100 grams? The required ratio is 2280 / 102,700 = .0222. This means that you need .0222 * 100g, or 2.22 grams of freeze-dried acai berry mixed with 97.78 grams of water to produce an acai berry juice with an ORAC of 2280 umol TE per 100g. If you added more freeze-dried acai to the mix it would have more ORAC than MonaVie… thus the maximum amount of freeze-dried acai is 2.22%

However, in the previous paragraph we assumed that we were mixing the freeze-dried acai with 97.88% water. MonaVie claims to not have any water in it (according to it’s label), and we can only assume that the rest of the fruit juice in MonaVie provides significantly more ORAC value (as all fruit juice does) than water. This means that there is much less than 2.22% freeze-dried acai.

Conclusion: Since MonaVie is SIGNIFICANTLY less than 2% freeze-dried acai, a wise consumer is better off focusing on what the other 98% of MonaVie is. Furthermore the consumer should be concerned that MonaVie appears to be violating FDA’s labeling laws, by listing freeze-dried acai so high on the list.

Originally posted 2010-04-25 11:09:40. Republished by Blog Post Promoter

The above article is intended to be accurate at the time of its original posting. MonaVie may change its pricing, product, or other policies at any time without notice.

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10 Responses to “MonaVie is less than 2% Freeze-Dried Acai”
  1. Liset Says:

    Hi i found this article interesting where it states that monavie has no water but i have bottle here of the original juice and the first ingredient is water then white grape juice..etc..My husband and i are researching as we are very wary of this product and unfortunately it has gotten hold of some of our family members. Now can you clarify for me but i always believed that juices show their ingredients as the most to the least soo according to monavies ingredient list the biggest content is water then grape juice, funny huh :D

  2. MonaVie Scam Says:

    That is really interesting Liset. I haven’t seen a bottle of MonaVie like that yet. Anyone else see this?

  3. Food Tech in Ca Says:

    Was this purchased in Canada? I believe their label may have water on the label

  4. Steve D Says:

    Water on the label??? The first ingredient always listed is Acai……..

    Probably another juice

  5. liset Says:

    Yes we purchased it in Canada and it is the original Mona vie this is what it says on the label ” Medicinal Ingredients per 30 ml Acai (puree and powder) 4.5g, acerola (pulp) 1.4g” Then the nonmedicinal ingredients are:
    water, white grape juice, apple juice, pear puree, purple grape juice, aronia juice, cranberry juice,passion fruit juice, banana puree, prune juice, pear juice,kiwi juice, blueberry juice, bilberry juice, cupuacu puree, camu camu juice, wolfberry juice, pomegranate juice, lychee juice,citric acid, natural flavouring, potassium sorbate (preservative), sodium benzoate (preservative).
    Gently flash pasturized. No artificial flavours, colour, or sweeteners and no added sugar.
    That is word for word what is written on the back of the bottle folks.
    Lastly, our family gave us some brochure that talks about the 19 ingredients that make this acai blend so special but out of all these magical juices they do not mention the apple juice that is in the blend..i guess apple isn’t as magical but it is a cheap filler juice for juice blends.

  6. Vogel Says:

    So the top 4 ingredients are water, grape juice, apple juice, and pear puree. WTF? Monavie’s marketing spiel is predicated on the false notion that the fruits in our food supply are nutritionally deficient and toxic, and that Brazilian acai is a far superior choice, when the truth is, Monavie consists mainly of conventional cheap fruit concentrates and purees. They even use more acai puree than freeze dried powder which flies in the face of their marketing claims about how acai is nutritionally useless if it’s not freeze dried within 24 hours. If that’s the case, why would they use ANY acai puree as opposed to using dried powder only? Monavie Inc. must have some of the most dimwitted marketing people on the planet.

    It’s also interesting to see that they now list capuacu as an ingredient. They didn’t in the past. This type of unannounced ingredient substitution/formulation change (not the first for Monavie incidentally) completely nullifies the company’s past research on the product -– Monavie today is not the same product as the Monavie that was tested in past research. This is exactly why the FDA would never consider approving a fruit juice like Monavie as a medicinal agent, even if it did have medicinal properties (which Monavie does not) -– the manufacturer cannot present research to support the effects of the juice, and then arbitrarily change the juice’s formulation, because then it wouldn’t be the same product. Imagine if a pharmaceutical company tried that? If they were to get approval for a drug, they would not be allowed to decide one day to change the amount of active ingredient and substitute it with something else. The formulation has to be standardized, even for non-active agents like binding agents and preservatives. The real answer to the question of “what’s in Monavie” is “whatever they feel like putting in the bottle today”.

    BTW, any chance you can snap a pic of the label on your cell phone and forward it to Lazyman?

  7. liset Says:

    yes I can snap a pic with my camera if Lazyman can send me an e-mail so i can attach the pic to i would most gladly provide the evidence. Heck give me an address and i will send you the bottle itself. It is most distressing to know that this product is out there selling such hogwash. It has gotten a hold in our family with the promise of better health and wealth.

  8. MonaVie Scam Says:

    Thanks Vogel and Liset. Liset, you have an email from me in your inbox.

    In the meantime, someone from Canada in the past has snapped a picture of the label for me. I asked them to when they mentioned that the label listed acai as a “medicinal ingredient.” I just prioritize uploading it here: http://www.juicescam.com/canadian-monavie/.

    I didn’t see the things that Liset mentioned (though it’s early in the morning for me and I don’t speak/read French), but I did find it interesting that they openly put water as the first non-medicinal ingredient.

  9. Food Tech in CA Says:

    Water will be the first ingredient on most juice blends. It would be impossible to adjust the batch to meet specs without it. The other ingredient normally found would be citric or tartaric acid. These are used to adjust for tartness.

    If they use any of the acai powder concentrate at all, it would be insignificant. This ingredient is nothing more than marketing fluff.

  10. Food Tech in CA Says:

    An interesting claim on the Canadian label: “Delivers the Phytonutrients and Antioxidants you need to Maintain a Healthy and Active Lifestyle.”

    Makes it sound like it delivers the total amount of phytonutrients and antioxidants one would need. The marketing weasels must have danced on their desks when they came up with that one.

    Of course, this is not the case. It only contains a small amount of one’s daily intake. It is equal to 2/3 of a single USDA fruit serving, since it is a fruit juice.

    If they submitted a request to the FDA, stating that their recipes are equal to 2 or more servings, they could place that on the label (V-8 as an example). To do this, they would have to submit the actual recipe, and have it verified by whatever agency conducts the yearly GMP audit at the facility.

    Don’t hold your breath.

 
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