Market Value Doesn’t Apply to MonaVie |
5 Comments |
A commenter mentioned from a previous post said:
“The price of a product is determined by “market value” which means if something is over-priced it will not sell, and last I checked MonaVie is still selling for now.”
[Note: I cleaned up the quote for spelling a bit.]
On the outset, that seems like an excellent argument for why MonaVie is not over-priced. However, the problem is that MonaVie distributors mislead people about the product – giving the illusion that it should be in a different “market” than it is. They do that at least three different ways:
- Claim that MonaVie has Medicinal Properties – Even though one can not claim a juice to be medicine, it doesn’t stop distributors. Here’s just one example where a distributor claimed that it helped him with “back pain, vision, chronic stomach problems, depression, knee pain, sleep, energy, memory, and lower cholesterol and a few others.” This paints the picture that MonaVie should be valued as much as equivalent medications… and in this case the combination of about 8 different medications.
- Claim that MonaVie is a Great Business Opportunity – Everyone would love to be rich. It’s a great sales pitch to offer people the financial freedom to do the things they love. That’s a pitch that MonaVie distributors love to use. However, MonaVie simply isn’t a good business opportunity. Even MonaVie itself is embarrassed by their Income Disclosure Statement.
- Claim that MonaVie is equal to 13 Fruits – I’ve seen this claimed many, many times – and it’s a lie. People making purchasing decisions on this information could be thinking that they are saving money as buying 13 fruits a day would get expensive as well.
The “market value” of MonaVie is affected quite a bit by the above. I’m all for testing the “market value” of MonaVie, let’s see MonaVie put it on a shelf at Wal-Mart next to the grape juice, V8 Fusions, and cranberry juices. Take away the above and see if people openly choose to pay $37 or $45 for a juice when there’s one right next to it for $4.
Ask yourself this… if MonaVie’s product is so good, they would want to be featured in grocery stores to reach the largest addressable market. Why is MonaVie limiting its potential sales opportunity by not making it readily available to all consumers? Is it possible that it’s because they need all things to get people to pay $45 for 25 ounces of juice? I don’t think it’s just possible, it’s highly probable.
Originally posted 2010-02-24 10:47:54.
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March 25th, 2010 at 5:57 pm
the obvious excuse for not distributing products in stores is “that’s not fair to the distributors who work hard” or “we want to keep the money for our hard working salesmen” or “that saves us money, so we can focus on production, not marketing”
All of which are bullshit. Since when did having WalMart carry your products COST anything? If there’s demand, there’s distributors BEGGING to sell your products. MLM is the opposite, there’s no demand so they need to BEG people to buy.
March 28th, 2010 at 8:30 pm
not a great business opportunity?
$350/month for my own business, working minimal hours, and earning a substantial residual income.
9:00 am tee time tomorrow.
March 28th, 2010 at 9:03 pm
Umm…are you the caddy?
March 28th, 2010 at 9:19 pm
Wow…an income of 4K a year…I spend more than that on coffee. How many lies did you have to tell for that 4K? Do you feel any better selling your sick grandma Monavie than you would if you just stole the money out of her purse?
March 28th, 2010 at 9:24 pm
I had to read that a few times myself Vogel. I think he means he spends $350/mo. on the business which returns a substantial residual income. However, it was pretty vague.