Is MonaVie the Fastest Company to $1 Billion Dollars in Revenue? |
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Is MonaVie the Fastest Company to $1 Billion Dollars in Revenue?
I often hear claims of it being the fastest to $1 billion in revenue. True?
I’ve seen quite a few people in my previous thread comment that MonaVie is the fastest growing company in the United States. Others say that it is the fastest company to $1 billion in revenue (See here, here, here, here, here, here, and here). Clicking on any of those links will show that people are using this information as justification of MonaVie’s value.
I haven’t been able to find documentation of the $1 billion in sales. Is this independently audited or is this Monavie reporting the numbers themselves? If it’s independently audited, I’d like to see the paper work. Since Monavie is a private company, I suspect that this number isn’t audited (they aren’t required to). If the only source of this information is MonaVie and unaudited, perhaps it’s a case where they are trying to take advantage of the adage, “Nothing attracts a crowd like a crowd.” Are they trying to drive sales by pretending that sales are already made?
MonaVie gives discounts for big bulk purchases. If this $1 billion number is to be believed, does it include product that is in distributor’s hands waiting to actually be sold? MonaVie probably counts it as a sale since they’ve made their money. However, supplying distributors with product is different from selling it in the traditional model. We should note the difference, because if a product is sitting in a distributor’s warehouse, it’s what I’d call “sold.”
In another note, One MonaVie distributor suggested that I become a distributor and buy a year’s worth of MonaVie in advance to get the best price. If I buy a year’s worth, does MonaVie amortize those sales over the span of a year? I would guess not.
Another thought… YouTube was around for 18 months when it was sold for a 1.65B valuation. I know that’s not a revenue number, but if it decided to give away $1.50 worth of stock to everyone that wanted to give it $1, it could have had a billion dollars in revenue.
Originally posted 2009-03-07 10:19:54.
Related Posts Related Websites This post involves:1 billion, bulk purchases, fastest growing company, private company, stock
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August 16th, 2009 at 8:03 pm
If you read Inc. 500, you will see that MonaVie is the #1 fastest growing privately held company under food and beverage category. #3 in revenue and #18 overall.
Is Inc.500 good enough source of information for you?
August 17th, 2009 at 6:14 am
Are you referring to this Inc article?
I don’t see any mention of those statistics, so I must have the wrong Inc one. Please source the correct article so we can verify your claim.
Also, being #3 and #18 overall doesn’t sound like the fastest company to $1 billion. There are apparently companies ahead of it. I’m not saying that it’s not impressive, but pointing out that this is evidence the claims of MonaVie distributors are not accurate… which is really the main point.
I also don’t think Inc. does any accounting to verify these numbers. I would like to read their methodology. Lastly, I still don’t count as shipping juice to distributors as a sale. When the distributor sells it or consumes it, that to me is the real sale.
September 27th, 2009 at 8:21 am
Regarding the Inc 500 issue, just go to http://inc.com/inc5000/2009/the-full-list.html and you can see the overall listing, with MonaVie at #18. You can jump to other categories from there to see MonaVie’s #1 ranking in food and beverage and #3 ranking in revenue. I’m not saying it’s the fastest to $1B ever, but it still has displayed very impressive growth.
Regarding what constitutes a sale, why would you judge MonaVie differently from any other company selling consumer products? Does coke only get to count it as a “sale” when somebody actually purchases it from the grocery store? No, that counts as the stores sale. Coke counts it as their sale as soon as it is paid for and shipped from their facility. MonaVie is no different. It counts as a sale for them once the distributor (the “store”) purchases it. Beyond that, it is the distributors sale. People need to realize that this is no different than a miniaturized version of any retail outlet or franchise. Almost every consumer supplier purchases their goods from the manufacturer, then resells them at an increased price. Network marketing is no different except there is no store front, and you get paid the companies advertising budget, instead of it all going to multi-million dollar super bowl spots and sunday paper ads. Plus you have the added benefit, if you like something, of telling others about it and receiving a portion of that advertising expense yourself. It’s not a scam, just an affordable way to start a business that, with some effort, could have a huge payback. Robert Kiyosaki, one of the financial masterminds of our day, even endorses network marketing in his amazing book “The Cashflow Quadrant”.
September 28th, 2009 at 12:45 am
My point is that Inc.’s numbers are unverified by any accounting firm. Why do you believe it? Inc. Magazine also hands out their awards to companies who openly commit fraud like LHR: (see http://www.msnbc.msn.com/id/29881849/ns/dateline_nbc-the_hansen_files_with_chris_hansen/page/4/). Clearly the Inc’s Fastest Growing Companies doesn’t legitimize a company.
I think MonaVie is very different than Coke. I’ve never seen someone buy a can of Coke and consume it over weeks as a bottle of MonaVie is intended. Everyone sees Coke being consumed all the time. 99.99% of the people I know have never seen anyone consume MonaVie. Most people have never even heard it, except for you say it’s the “$45 wine-bottle juice.” Their reaction is to bust out laughing, because someone tried to push it on them.
To get back on the subject, there’s evidence that the distribution chain of Coke needs restocking all the time. I just don’t see distributors moving MonaVie – instead it seems to pile up at their homes as they thought they were going to get rich with it.
Ummm, so you are saying that MonaVie doesn’t sponsor sports cars and MLB teams like the Red Sox? Just wanted to clear that up…
For MonaVie not to be a scam, they have to show some scientific evidence that it’s $45 juice is superior to $4 juice. Otherwise, you simply being scammed out of $41 (more if you count shipping).
Very few people confuse Kiyosaki with being a “financial mastermind.” He made his millions by partnering with top Amway distributors to sell Rich Dad, Poor Dad (a fictional story, mind you), so his “endorsement” of MLM is his way of paying back those people who helped him. It has nothing with MLM being a via business, which we can see from MonaVie’s income disclosure statement, it is not:
http://media.monavie.com/pdf/corporate/income_disclosure_statement.pdf
September 28th, 2009 at 5:21 pm
True, Coke and Monavie are not the same product, or even similar. Coke contains massive amounts of high fructose corn syrup and other ingredients that are damaging to your body, while Monavie is just fruit, in juice form. However, you missed my point regarding the method of counting a sale. If somebody goes to costco and buys a whole case of raviolis, does Chef Boyardee not get to count the sale as long as it’s sitting in the pantry waiting to be consumed? My point with that example is that regardless of what you consider to be a sale, it doesn’t matter, because Monavie, as with any business out there, counts it as a sale as soon as it is “sold” to the distributor, regardless what the distributor, be it an individual OR store, does with it. You can’t pick and choose the standards with which you judge businesses just because you don’t like one or the other. A sale is a sale.
Also, you are running in different circles than I am obviously because I know many people who order and drink or share the juice constantly and never have a garageful just sitting around gathering dust. Don’t assume all people match up with your small circle of friends and fellow skeptics.
In addition, your scam point misses as well. $45 a bottle, if you by it retail, is not cheap, I’ll agree. However, that doesn’t make it a scam. Just expensive and, in your opinion at least, overpriced. People buy way overpriced shirts, jeans, stocks, wine, whatever. Doesn’t make them scams, just expensive. Something is worth whatever anybody is willing to pay for it. People pay more for a worn out pair of jeans from A&F when they could get a nice, crisp, hole-free, fresh-dyed pair from Walmart for a fraction of the price. Does A&F have to scientifically prove their jeans are 5 times better then the Walmart jeans to avoid being a scam? I imaginie you will try to point out that Jeans and juice are 2 different items, and that would be a very solid comeback…….as the coke one was. My point being that value is in the eye of the purchaser, not you. If somebody feels it helps their aches or whatever, and they can enjoy life better, then it’s worth it to them. It’s a less expensive habit than a pack+ of smokes a day and at least this won’t kill you.
Also, if you pay attention to the IDS you will note that last year 14,255 made at least an average of $4000 extra and many made much more, even getting into the millions of dollars. No, not eerybody does make money at this, but as with any job or business, the ones who make it are the ones who bothered to put in the time and effort to learn the business, improve themselves, and consistently share it with others and grow it. Many people do not make it in this industry, not because it’s a scam, but because they are looking for a quick fix or get-rich-quick scheme and aren’t willing to put in the 2-5 years of effort to grow it properly. I personally know several people here in central Ohio who are making upwards of $100,000 after consistently working this business for 1-2 years. Normal, everyday hardworking people. I also know several who will never make a penny with it. The difference is not when they got in, but the effort level involved. Most businesses fail within the first year,and even more within the first 5. Also, at any business, let’s say Walmart, people are hired, told they can make it to manager and beyond if they work hard, and never make it beyond assistant head-cashier or something. It’s not a scam. It just means it takes hard work to be successful. This isn’t an easy business.
Also, regarding Robert Kiyosaki, it sounds like you got all your info on him off John Reeds website…….on which he tries to sell his book by slamming a more popular author. Who cares if the “rich dad” character is fiction. The lessons still the same. In addition, network marketing is endorsed by fellow millionaires Donald Trump, and Warren Buffet. I suppose you think they are financial idiots too, though.
You say you are protecting people, but I wonder how many people you have scared away from this idea. People who could have been successful in this business and made, at the very least, a nice supplementary income that maybe could have been enough to avoid a home foreclosure or avoid a car being repossessed. How many lives have you set back with your scare tactics and hatred to those individuals finding success through alternative paths? Sleep well. I will, knowing I am offering people an alternative to a lifetime of slavery to low wages and long hours.
September 28th, 2009 at 7:19 pm
I don’t consider a cell phone sold until an end person buys it. If Sprint puts it in its stores, it’s not a sale. Chef Boyardee can count it’s product as sold when it goes to Costco because every Costco around the country reliably moves it to the end person. MonaVie distributors don’t reliably move it. You can tell me that every MonaVie distributor sells 5 cases of juice every month. There are a lot that don’t a single bottle. Show me a Costco that doesn’t sell a single case of Chef Boyardee.
I run in many different types of circles. For example, I was talking with a new guy who just contracted with a company I contract for. I know nothing about his circle. He was the person I mentioned. I also share circles with hundreds of people on the Internet… none of them common interest… all walks of life. Same reaction with MonaVie… laughter.
It’s a scam when there are piles of distributors pushing MonaVie to cure various medical conditions and using that as justifying the $45 price. It’s not “overpriced”, it’s like a car dealership selling someone a Yugo for $75,000 and telling that when it’s get to 88mph it will take them back in time. Not only can you get a product with equivalent and features for much, much less… it doesn’t do what it’s billed to do. That’s a scam.
I’ve heard there are 2.5 million distributors of MonaVie. A little more than 14,000 is not a good number at all. You should also note that 82% of the ACTIVE sellers don’t make minimum wage. And they are required to buy over $1500 of juice as well, meaning that most work close to 500 hours a year for nothing. That’s a month of 8 hour days. Not good anyway you slice it.
Most businesses have a product that provides some kind of value to the end consumer. In other posts here and countless times in the comments of this MonaVie article, we’ve seen that the product isn’t more nutritious than ones 1/20th the price.
I got my information on Kiyosaki from a number of sources, but yes John Reeds is one of them. I’m not aware of John Reeds selling a book, but nonetheless, it is irrelevant. Kiyosaki’s personal finance information is dangerous. You can also read more on The Simple Dollar who explains exactly why Robert Kiyosaki is a dangerous person to follow.
I’ve heard that Trump endorses network marketing, but I haven’t seen what he endorses. Warren Buffet does not endorse network marketing, he invested in the Pampered Chef, a product that’s competitively priced with other equivalent products like those found in Williams-Sonoma. When MonaVie drops the price of its juice to $4 a bottle to compete with it’s peers and finds a way to prevent distributors from making illegal health claims, I’ll endorse MonaVie. Until then, it’s words apart from Mary Kay, Tupperware, or Pampered Chef.
It’s really not hard to scare people away from the idea of selling juice at $45 a bottle. Simply imagine how many sales it would get in the supermarket.
How many people have I saved thousands of dollars by telling them that they’ll spend $1500 a year to just buy the juice. If they want to “work the business” (as you say), they’d have to spend thousands more in tools. Then there’s the thousands in flying around the country for various training conferences.
Again, it’s not a product that sells without tricking people into making them think it’s something it’s not. MonaVie itself lies about how much the amount of ORAC in it’s juice. I don’t know how you sleep at night knowing that fraud is being committed on such a high level.
October 1st, 2009 at 4:03 am
WOW are you serious? Anthony had such a good response that you could barely even respond back to what he was trying to tell you. You don’t listen, thats a big problem. Like anthony said, ‘the value is in the eye of the purchaser’. Why don’t you just leave it at that? My grandma drinks the pulse and has helped my family a lot in high cholesterol problems. 300 down to 100 something. Thats huge. Doctor himself said it was a miracle! monavie made it on the news and a different baby boomers were talking very highly about how monavie made them have more energy and able to walk and get better sleep. It is not $45 a bottle when you get a case Get a combo of original and active 4 bottles and it’s only $140 shipped. I’m not even 21 years old and have been doing this business for 3 months now. My 1st month i got my investment back plus profit just from a couple bonuses and commissions all from helping people. The juice is amazing, people drink it because they feel it and want to share it. Why do you have so much against that? It’s rediculous how people like you DO indeed scare people away from posting garbage information like this. 0-billion in 3 years. Nothing or no company has done that! 18 out of how many million other companies! Can you believe that with us only being 5 years old or so??? the other 17 on top are companies that have been in business for over 24 years. Is that not enough quick growth for you? There so much information out there that you don’t even know and your over here running your mouth like you know it all. You should really get your facts straight before you start calling monaVie a scam.
October 1st, 2009 at 9:50 am
The value is only in the eye of the purchaser if they are making an informed decision. In listening to hundreds of people who buy MonaVie, they aren’t making an informed decision.
Some of them think that they are replacing their need for vegetables. Some of them think that MonaVie is a good source of nutrients. Some of them think that there is a likelihood that they’ll get rich or at least financially independent. Some people think it helps lower cholesterol as you stated. The list goes on forever, but each of them I’ve shown to be false.
One claim distributor1 makes is that people are saying that MonaVie gives them energy. Unless they are talking about eMV, it’s simply not true. MonaVie headquarters admits it.
I can believe the business grows fast, but that doesn’t mean it has staying power. Napster grew fast too, but very few people use it today. Why does MonaVie grow fast? It’s because it promises to be everything to everyone – make you and your friends healthy and wealthy. People want to believe in that dream, that Utopia, so they give it a shot. People want to believe in it so much that they perceive it’s doing something that it isn’t. It’s called the placebo effect.
Go give a bunch of college non-alcoholic beer and they’ll behave drunk. It’s been done a number of times, and this is no different. Just because the result makes you think the beer is alcoholic, doesn’t mean it is. Each of those students would swear there was a lot of alcohol in the beer. They would say, “I know my body!”
Just because you think MonaVie is doing something, it doesn’t mean it is. That’s why Men’s Journal commissioned a lab to prove that there there is nothing of value in MonaVie: http://www.mensjournal.com/superjuices-on-trial. This is why Dr. Alex Schauss, advisor to MonaVie also says that the juice has little nutrition (Read his paper: http://www.juicescam.com/dr-alex-schauss-orac-and-freeze-dried-acai/).
Give me some information that I don’t know if you don’t think I know it. I haven’t found a distributor yet who knows more than me.
Distributor1, you talk a big game, but you provide no proof to back it up. How about giving us the doctor name and phone number who said it was a miracle? How about you show me the independent audit that MonaVie has a billion in revenue? You just repeat what your upline said or what you heard in some company cheerleading session.
October 1st, 2009 at 1:36 pm
Are you against newtwork marketing in general? Have you targeted other companies besides monavie? Tell me that. WHY Monavie?? Why is your Dr. Alex Schauss paper link doesn’t work and nothing is found? You have all these assumptions everywhere don’t you notice that? your so against monavie that you’ll put facts everywhere just to talk down on monavie. The main fact is that it has helped thousands of people and your going to tell everybody that you know for a damn FACT that it’s the placebo effect?!?! really?!? get your head out of your ass. Forget all the numbers! It HAS HELPED PEOPLE physically and you can’t doing anything about that. You are the one making false claims.
October 2nd, 2009 at 7:00 am
MonaVie Scam, I would like to apologize for any rude comments I made about you. While I do not agree at all with your take on this whole MonaVie debate, I applaud, admire and respect the passion and effort you are putting into something you obviously believe strongly about. While I enjoy a good debate, I try to never be insulting to the other person, regardless of my emotions. I obviously failed and for that I apoligize. I know better.
I would, however, like to make a couple points regarding info that I feel you may have inadvertently misinterpreted. First, the IDS is from last year. We are almost to the end of 2009. The 2.5 million distributors you reference is a much larger and more current number than the IDS includes. And yes, many people do not, and will not, make a penny with this company. It’s not the fault of the company though. The compensation plan is awesome. The majority of the population, while they dream of riches, are not willing to do the steps necessary to obtain them. They want a quick fix so they turn to NM because of the promises of great wealth. Those promises are not false, as great wealth can be had, but I agree they are often misrepresented as being too easy to obtain. It takes steady consistent effort for 1-5 years to make it to those levels. I try to be very honest with anyone I share this business with. I don’t want people below me to just fill up slots and make me rich. I want people who will make the journey with me. My family says I should be the legal moderator for our team because I always check and correct them if they inadvertently state something not entirely grounded in facts. I do not like the distributors making huge claims and false promises any more than you do. Perhaps even less, as I am banking on this company being here in 10-20 years and anybody that threatens the integrity of this company with illegal claims is obviously endangering my future. So, to all my fellow distributors out there, please make sure you go online to MVU and at the very least do the Legal Compliance course.
In regards to the energy claims, you have a point if you are just referring to the “scientific” aspect of energy and calories. However, I believe what these people are referring to is “felt” energy. Let me explain. When you are sick, you feel drained and listless, as you recover, you have more feel more energetic. If you are dehydrated and you drink a big glass of water, you feel more energetic. If you are a couch potato and start exercising, you will feel more energetic. All of these are zero or negative calorie actions, that make you feel more energetic. It’s not “energy” in the sense of calories, but “felt” energy in the sense of a body operating in a healthier state.
Lastly, in regards to the cholesterol issue, it IS a legal statement to say that MonaVie pulse can assist you in lowering cholesterol. “Foods containing at least 0.4 grams per serving of plant sterols, eaten twice a day with meals for a daily total intake of at least 0.8 grams and as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. Two servings (4 ounces of juice or 2 packets of gel) of MonaVie Pulse contain 0.8 grams of plant sterols.” -MonaVie website. I do know several people personally whose levels have dropped significantly after consuming the juice for a short period of time. Is it the juice? Is it a placebo effect? You believe what you like. That is your prerogative and I will not try to convince you either way. I’m just stating the chain of events that transpired.
Now, as I should take a lesson from you and apply myself to my endeavors with the passion and steadfastness you have displayed here, I need to stop my end of this debate and focus on other tasks. I thank you for your time and wish the best for you.
October 5th, 2009 at 7:21 am
distributor1,
I’m not against MLM or network marketing. I’m against companies that can’t objectively justify the value of their product when compared to competitors. I’m also against companies that put their distributors in that situation giving them incentive to make illegal medicinal claims for the product.
My link to Alex Schauss’ paper doesn’t work because AIMBR changed where the document was located on their site. There’s nothing I can do about that. If you doubt my claims about Dr. Schauss, see Dr. Alex Schauss, ORAC, and Freeze-Dried Acai and please make your specific points to counter mine there.
Yes, distributor1, I use facts to back up the points I make. It’s called making an effective argument.
The fact is that the placebo effect has helped millions of people PHYSICALLY over the years. However, you don’t have to pay for the placebo effect – it’s a feeling in your head. You shouldn’t have to pay thousands and thousands for your family for it.
Why don’t you tell me what makes MonaVie different than the placebo effect?
October 5th, 2009 at 9:26 am
Thanks Anthony,
The income disclosure statement is the most recent data that MonaVie provides. If they choose to provide more recent data, I will point to that. If they do not choose to, then it’s just speculation that MonaVie has grown in the last year.
The compensation plan where 82% of the actively working people are earning less than minimum wage doesn’t not sound “awesome” – unless you are in awe of how poor it is. I agree that the general population doesn’t get riches, but I don’t think 82% of people actively trying to make money in the real work make less than minimum wage.
I don’t disagree that wealth can be had with network marketing. However, I would expect a network marketer to be able to objectively show the benefit of the product. When test after test comes back showing that the nutritional benefit is less than products that cost far less, it might be best to look to for another product to market.
I’m glad that you don’t want distributors making false claims any more than me. I hope you agree then MonaVie releases information like $1 billion in revenue and have no auditing. Even Newsweek is skeptical saying, “As a private organization, MonaVie isn’t required to publish financial data, making such claims difficult to judge.”
And it’s not just the 100% false claims that I want to get out in the open, it’s the misleading claims that I want to get out there. It’s the ones where distributors point to the ORAC of acai, ignoring the fact that MonaVie is NOT acai and we know the ORAC of MonaVie from Dr. Alex Schauss’ tests (and that it doesn’t compare well to eating an apple).
Also misleading is the explanation of “felt” energy when applied to MonaVie. When you are sick, you lack energy because your body is fighting the sickness. When you are dehydrated, your body lacks energy because your body lacks water. When you exercise, you get more energy because you are training your body that it might need this energy in the future.
You may notice all the above are due to some deficits in your body. There is no evidence that the body has some kind of “MonaVie deficit” that can only be cured by MonaVie. If you don’t agree, I would like to see some documented proof of a “MonaVie deficit” in the body. If you do agree that the body doesn’t have a “MonaVie deficit”, then you might argue there is a fruit deficit. In that case, I would say that the answer is to eat fruit. Last, the placebo effect does explain why one might have “felt” energy. After all the placebo effect is all about what one is feeling, and not always reflective of what is going on in reality.
Yes, MonaVie Pulse can make a cholesterol claim. I missed distributor mentioning MonaVie Pulse, because he referred to it in the lower case without MonaVie – (i.e. “drinks the pulse”).
Nonetheless, distributor1 can make that claim of “Foods containing at least 0.4 grams per serving of plant sterols, eaten twice a day with meals for a daily total intake of at least 0.8 grams and as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. Two servings (4 ounces of juice or 2 packets of gel) of MonaVie Pulse contain 0.8 grams of plant sterols.”, but I don’t think he can definitively give credit to MonaVie as he did when he said, “the pulse has helped my family a lot in high cholesterol problems. 300 down to 100 something. Thats huge.”
One says “may reducing the risk of heart disease” (notice that it isn’t definitive). Distributor1 says it is THE reason for a “huge” change in his family’s cholesterol. this article says “adding 2g of either to your daily diet can help lower your total cholesterol by about 10%.” So if you were to take 2.5 times the amount of recommended daily dose MonaVie Pulse, you might expect to go from a cholesterol level of 300 to 270.
I read that MonaVie Pulse retails for $3.77 a serving (source, let me know if that’s incorrect). You would need 2 servings (one days worth), and 2.5 times that for 5 servings total. So you’d have to pay $18.85 a day in MonaVie Pulse to get the 10% gain. That’s almost $7000 a year for one person. Better hope that MonaVie Pulse is covered by your health insurance.
As you said, believe what you like, but the science has been performed and I don’t see anyone saying that it’s invalid.
October 16th, 2009 at 8:58 pm
I would have to agree that the product sales to distributors need to be counted toward their sales. How many people have bought several cases of Pepsi and stored it, or extra canned goods, or extra anything. You would not dream of saying to those companies – Oh wait those pepsi sales don’t count because they didn’t drink it this week. That would negate any sales that the various wholesale clubs and Sams Clubs out there that only deal in large quantities. I guess that means Sams Club has zero sales.
Also, I have never heard any reps for a $40 per bottle product suggest that someone buy a years supply. That would be several thousand dollars of product.
As far as MonaVie making potentially false monetary claims-Even if they only did 10% of the billion-would a $100,000,000 company (let alone a $bil) really be stupid enough to make those false claims and jeopardize their future?
I think not.
October 16th, 2009 at 9:31 pm
EdFromOhio,
I think you are proving my point. People who buy extra Pepsi or canned goods are not distributors. They don’t intend to sell the goods to someone else. Transfer of MonaVie to distributors are just that distribution not sales.
Here’s your first rep recommending buying 6 months at a time: “Try THE JUICE for six months, but preferrably a year with an unbiased mind toward how you feel. You could purchase a 12 case bulk order of MonaVie Active for $995 plus shipping ($23/bottle). One case a month makes the order a years supply.”
That’s a distributor asking someone to spend nearly over $1000 (including shipping) to try something.
Would a multi-billion dollar public company like Enron do the things that they were doing to jeopardize their future? I think not. I hope you get the point that a private company like MonaVie can get away with even more.
Also just because you have $100,000,000 in revenue, it doesn’t make you a $100M company. There’s a tremendously big difference there.
November 3rd, 2009 at 11:04 am
@ Anthony:
You said:
They absolutely would need to prove their jeans were scientifically better than other jeans on the market IF they made a ridiculous claim like “Wear our jeans and watch the cellulite melt off your thighs!!” or “Wear our jeans and your ovarian cancer will disappear!!”
You see, your comparison doesn’t translate.
Also, I would assume that A&F jeans isn’t telling consumers to buy the jeans, wear them for about a week, at which point in time you will need to purchase a new pair because all the healing power of the initial pair of jeans is now used up. The jeans are usually a one time purchase, whereas MonaVie juice is a consumable that needs to be repurchased every 4 days or so, if one is drinking it as recommended.
Your efforts would be better spent researching MonaVie’s price to value ratio, and the science that is sorely lacking behind MonaVie’s faux super juice.
November 3rd, 2009 at 11:38 am
Even if MonaVie distributors weren’t making illegal medical claims, this comparison wouldn’t be accurate.
Comparing style of jeans is similar to comparing taste of food. All jeans and food basically serve the same function (keep legs warm, provide you with nutrition and calories) despite the brand. If A&F want to differentiate their brand on style and (legal) marketing, that’s great. If MonaVie wants to do the same on taste, I’m all for that too. You see a lot of food marketed on that factor.
However, if MonaVie is going to charge a higher price by pretending to be more functional (i.e. provide more health benefits), they need to scientifically prove that claim. Otherwise, you are left buying it for the taste and I don’t know anyone who has ever said it tasted like it should be priced at more than $12 for 8 oz glass.
December 23rd, 2009 at 2:51 pm
Nice Blog!, My tide box says it gets my cloths clean. But I tell you, there’s been a couple times now that it did not get my cloths clean. Can we start a blog like this one, as you should agree these companies should be held to what they Claim!
STV
December 23rd, 2009 at 3:00 pm
Steve, I’ll let you take on that project. I don’t think Tide costs 10x more than All, Gain, etc. and gives you no obvious benefit ever. If you can show that, then you’ll probably have a popular blog.
January 5th, 2010 at 4:44 pm
Wow well after reading this site and the lazyman and money site, I feel a lot better about my decision to quit being a distributor of this stuff. I drank the stuff and honestly felt no better or different but there was a nice 143 dollar hole in my bank account
. The whole thing seemed kinda shady not to mention the way the tried to play on my Chrisitan beliefs and had an almost self-righteous air about how they give back and how its a “God-blessed” company. That threw up some major red flags for me and after I learned it was based in Salt Lake City, Utah (mormon capital of the world) I got out of that thing quick, fast and in a hurry.
February 5th, 2010 at 9:24 pm
fastest product to rip american public off 1 billion dollars is not something i would be bragging about.