MonaVie touts the value of acai in it’s juice saying it has “superior nutrient content” and calling it “one of the world’s top superfoods.” I believe that acai is a very good food, perhaps even a great food. However, any company that uses acai as it’s main reason for retailing at $1.80 an ounce should probably disclose how much of the ingredient is in the mixture. That’s especially true because you can get 100% acai juice for a lot less money.
MonaVie says that it can’t disclose the amount of acai in it’s blend because it would be giving up a trade secret. In theory, someone else could use the information to help decode part of the MonaVie’s secret recipe.
One thing we do know, acai is the first ingredient on the MonaVie label. With 18 other fruits in the juice, there’s likely at least 5.3% acai. As a consumer, one should take a skeptical look with their money and not assume there’s any more than that. I don’t know anyone who drinks Coca-cola for health. They pay a small amount of money for the taste. The ingredients or secret recipe is not important to the value that one receives in buying Coke if they just want good taste. If MonaVie wants to bill itself as something that tastes great and price itself similar to Coke, I’m fine with that. If it wants to bill itself as a healthy beverage, it should have to show why it’s healthier than other competing beverages at less than 1/10th the cost (like V8 Fusion Acai Berry).
It is my belief that a premium price requires proof of a lot of premium ingredients. Is that what’s in MonaVie? Only MonaVie knows, and they aren’t saying.
Originally posted 2009-03-07 10:32:23. Republished by Blog Post PromoterThe above article is intended to be accurate at the time of its original posting. MonaVie may change its pricing, product, or other policies at any time without notice.
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