Freeze-Dried Acai ORAC Scores are Misleading

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You may read that MonaVie uses freeze-dried acai which has extremely high ORAC score. In fact Dr. Alex Schauss has a presentation showing as much. While that is true, it’s simple why this would be case. I’ll let the unbiased Wikipedia explain:

“When comparing ORAC data, care must be taken to ensure that the units and food being compared are similar. Some evaluations will compare ORAC units per grams dry weight, others will evaluate ORAC units wet weight and still others will look at ORAC units/serving. Under each evaluation, different foods can appear to have higher ORAC values. Although a raisin has no more antioxidant potential than the grape from which it was dried, raisins will appear to have a much higher ORAC value per gram wet weight than grapes due to their reduced water content. Likewise, watermelons large water content can make it appear as though they are very low in antioxidants.

So in short, one must consider the amount of water in the food sample. The more water, the lower the ORAC score per gram of that food. When something that is freeze-dried the water is removed. With all the water weight taken out, you are left with a nutrient-dense power. This is the reason for the high ORAC scores.

So because MonaVie has freeze-dried acai as the first ingredient on the label, it must have a high ORAC value, right? Well, no. You’ll note that the first ingredient is actually “Proprietary blend of Acai (freeze-dried powder and acai puree).” There’s no way to know how much freeze-dried acai is part of that proprietary blend. It could legally be one-billionth of a gram. This would explain why AIBMR’s study by MonaVie board member Alex Schauss showed that MonaVie actually didn’t have a high ORAC score (getting trounced by an apple: MonaVie vs. an Apple).

Originally posted 2009-12-03 14:46:28. Republished by Blog Post Promoter

The above article is intended to be accurate at the time of its original posting. MonaVie may change its pricing, product, or other policies at any time without notice.

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Posted by MonaVie Scam on May 25, 2017 in MonaVie & ORAC. You can skip to the end and leave a response. Pinging is currently not allowed.

One Response to “Freeze-Dried Acai ORAC Scores are Misleading”
  1. Vogel Says:

    Exactly! The alleged high ORAC score of acai is the cornerstone of Monavie’s marketing (and indeed the reason for much of the hype about acai in general) and yet the notion, as far as I can tell, is based solely on the flawed work by Monavie co-conspirator/partner-in-crime Alexander Schauss who fudged his data by using dehydrated acai for comparisons. Schauss never published any direct comparison of the ORAC scores of different fruits. He merely threw out this unsupported statement about freeze-dried acai having a higher ORAC score than any other fruit, and the basis for his claim went unnoticed and uncontested.

    Can anyone out there produce a single study, other than that POS study by Schauss, which suggests acai has higher antioxidant activity than any other fruit?

    I think it’s high time to abandon the notion that acai has uniquely high antioxidant activity.

 
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