Dr. Joe Schwarcz Warns Against Acai Health Claims


While this article might not mention MonaVie specifically, it deals with a number of issues that we see in MonaVie community every day.

For example, he is quick to mention “North American advertisers who have begun to import the juice of the acai berry, it has fantastic anti-inflammatory, anti-bacterial, anti-mutagenic and, above all, antioxidant properties!” and “that North Americans, in constant search for the next miracle that will help them beat the clock, are shelling out in excess of $40 for a bottle of juice made from the acai berry.”

Other points he makes:

“There is no doubt that antioxidants in our diet are important, but the relevance of a single food or drink having more or less of these compounds is questionable.”

“On a weight basis, acai berries may have a higher concentration of antioxidants than apples, but it is certainly easier to load up on apples.”

This is a doctor’s vote that an apple is better than MonaVie. Another quote is that:

“It is such measurements that fuel the claim of acai berries being a particularly good source of antioxidants. However, a laboratory flask is a far simpler system than the human body. We don’t know how well the antioxidants in a given food are absorbed into the bloodstream and we don’t know that in the complex molecular environment of the body they have the same free radical neutralizing effect as in the lab. And we certainly don’t know that whatever activity they have is enough to prevent any disease. The only way to know that is by means of a controlled trial. Give a large group of people a regular dose of acai juice, while another similar group takes a placebo. The follow them for years and monitor disease patterns. Nobody has done this, therefore any health claim for acai is plain conjecture.”

If this sounds a little like the The Multitude of Problems with Schauss’ “Double-Blinded, Placebo-Controlled Study” on MonaVie, you have done your reading on this site. You’ll note that MonaVie skipped out on getting a “large group”, giving them a “regular dose”, and they didn’t monitor disease patterns over any time (much less years). Therefore you have a doctor’s conclusion that “any health claim for acai is plain conjecture.” In short, you are wasting your money.

“A recent study at the University of Florida, for example, showed that acai berry extracts destroyed a high percentage of leukemia cells in culture dishes. Interesting, but not all that unusual. Extracts of mangoes and grapes do the same. In any case, this is a long, long way from showing that such extracts have any effect on leukemia cells in the body. But such studies are enough to supply the ammunition that some unethical marketers use to hype the “anti-cancer” effect of acai juice. Maybe they need to learn a lesson from the promoters of Xango, a mangosteen juice product that was all the rage before the company received a warning letter from the FDA.”

We’ve seen a lot of MonaVie distributors make the same claim about leukemia cells from the University of Florida study. Fortunately we have a doctor saying that cheap grape extract has the same effect… but again it’s not a proven effect. So we are again looking at the FDA sending a letter to MonaVie for the very same thing.

“The chance that mangosteen or acai juice can make a significant contribution to our antioxidant status is slim. Better to concentrate on getting five to ten servings of common fruits and vegetables every day…. Perhaps extracts can be used as preservatives in foods, and it may even turn out that concentrates may have a therapeutic potential. But if that turns out to be the case, you will hear about it from the New England Journal of Medicine, or some other such peer-reviewed publication, and not from you neighbour who has become involved in selling acai juice through a multi-level marketing scheme.”

So there you go, just a pile more evidence from an unbiased doctor telling you that MonaVie is a scam.

Originally posted 2010-08-22 18:29:56. Republished by Blog Post Promoter

The above article is intended to be accurate at the time of its original posting. MonaVie may change its pricing, product, or other policies at any time without notice.

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Posted by MonaVie Scam on March 4, 2019 in Uncategorized. You can skip to the end and leave a response. Pinging is currently not allowed.

69 Responses to “Dr. Joe Schwarcz Warns Against Acai Health Claims”
  1. Vogel Says:

    Mackwiz Says: “While not on Vogel’s level, Beatrice seems to be like some kind of Vogel evil twin sent here by someone to squash the resistance…Not being able to take the heat in the kitchen, you decide to hurl yourself in the oven in an attempt to become a pro-MonaVie version of Vogel (sorry Vogel, I just feel like that is what she is attempting).”

    No offense taken. I do wish they had sent a competent evil-Vogel-replicon to do battle though, instead of this malfunctioning twit. I keep waiting for Monavie to pony up enough money to hire a true Goliath to come here and fight on their behalf, but instead they keep sending these doltish minimum-wage floor sweepers. This one is almost as bad as Clayton. Same MO too – arrogant empty bellowing followed by steady retreat, degenerating into off-topic bleating nonsense and ad hominem attacks. So boring…so inept…so laughable.

  2. Beatrice Says:

    Please see the following post for further discussion of ORAC values, nutrition, and my opinion on the quality scientific data in support of acai, antioxidants, and MonaVie products: 2010/12/06 at 10:14pm

    MV Scam, you have misquoted me several times, and it’s becoming a recurring theme. I can see myself wasting a lot of my time back-tracking to correct such errors, and I just don’t have the time to do it. Up to this point, I not said anything negative about the scientific studies MonaVie has funded. I simply said that it was UNDERWHELMING, not “dubious” (or any of the other wording you have used in this blog post), and I said this because I would like to see more human trials…you can read more by following the above link.

    [Editor’s note: I have changed the link directly to your comment. I stand corrected on your quoting. To me, underwhelming is just a nice way of saying “dubious.” I can see myself spending more time responding to your ridiculous acai/wild blueberry ORAC score issues. If you follow that link, I catch you in numerous logical fallacies (including one outright error/lie). I don’t have the time for your errors either.]

  3. Beatrice Says:

    As a Radiology resident you must complete a transitional internship during your first year, and not only did I make the initial diagnosis several pshychiatric illnesses, but I was also responsible for providing acute treatment in various settings (i.e. on the Medicine wards, in the Emergency Room)…and yes, then I place a referral for follow-up eval and continuity of care by a licensed Psychiatrist. So contrary to your insulting comments, my institution has not failed me, society, or any of the other well-respected physicians they have graduated. It is your own ignorance and self-indulgence that has failed you. Please seek help, you have serious issues.

  4. Beatrice Says:

    NotFooled, I understand the concern you all share regarding the false claims that have been made, and will likely continue to be made, by MonaVie distributors. I am in no way defending this unfortunate instance. However, this is again distracting from any of us staying on point with this post. If people keep making lengthy commentary on shouting insults, belaboring on my credentials, or bringing up the same old off-topic anti-MonaVie banter that is addressed elsewhere, then we are only going to run in circles without anything of substance being conveyed…or even worse, it will be lost in the meaningless banter. I am already tiring of this ridiculousness. Vogel predicted that I would stick around for 2 weeks, but if we keep wasting time with name-calling, then that time will be even shorter.

    [Editor’s Note: NotFooled’s concern about the false claims is a valid one. While it is off the topic of the original post, you started us down that road (especially with the wild blueberry/acai ORAC score thing). It might as well be addressed. The false claims are one of the core reasons why MonaVie is a scam. Please don’t sweep the false claims under the rug as an “unfortunate instance.”

    Also, anything of substance will not be lost in the meaningless banter. I write and update articles with things of substance that come from the discussion.]

    I can assure you that the people I know who are distributors for MonaVie do not spread such exaggerated medical claims, and if they attempted to, then I would be more than willing to correct such an error.
    The fact that company execs have no way to control what every distributor says is just one of the unfortunate truths of MLM business.

    [Editor’s Note: Simple solution… keep the product, lose the MLM business model that hurts consumers.]

    However, it is still the responsibility of the company to take action against those individuals who openly make fraudulent statements (i.e. in print, online, video/audio files), which MonaVie has proven they are willing to do.

    [Editor’s Note: This is false. People like Mitch Biggs are still allowed to keep their business despite building it on those false claims. I have not seen any action taken.]

    MV Scam could be of more use if he put more time into helping identify and report such individuals to MonaVie, instead of pursuing his futile attempts to attack every facet of the company.

    [Editor’s Note: I did this with Mitch Biggs to see what would happen. As you can see from my comment above nothing of importance happened. Sure, I could spend all my time sticking my fingers in the dam plugging up holes, but there are another ten leaks. As the CEO points out, it’s next to impossible to do like herding cats. It isn’t my responsibility to herd all the cats that MonaVie is setting free on the world. Since both me and the MonaVie CEO agree that it impossible we need to fix the problem at the root of its cause. Again, I’ve given a solution. We just need MonaVie to implement it. Let’s get this done for the sake of consumers everywhere!]

    Especially, with posts such as this blog topic, and others that deal with ORAC scores or antioxidants, since we have established that there is not enough scientific human data at this time to make any conclusions on the topics. Dr. Schwarcz is not saying anything new in his article, and with such a scandalous and unsupported title to the article, all it does is provide an opportunity for MV Scam to add irrelevance to his blog. I’ve said before

    [Editor’s Note: Dr. Schwarcz may not be saying new to you in his article. It may be new to people researching whether they should get involved with MonaVie. We’ve seen others here wish they had a resource like this website years ago. Some said it would have saved them thousands of dollars. I’m sorry that I wasn’t there for them now, but I’m there for them now.]

  5. Beatrice Says:

    Anonymous Aussie, you conclusion is exactly the opposite of what I said. Some friends and patients are consumers, and some are distributors. Most of the people I know that are distributors are also consumers. Is this not a good thing? I would be skeptic/concerned if someone was trying to sell me, or promote, something that they were not willing to use/consume in their own personal life.

    [Editor’s Note: Anonymous Aussie’s comment seems to be completely accurate given that you admit to having friends who are distributors/consumers. It seems you misinterpreted her comment.]

  6. Beatrice Says:

    AA: Again, these are all off-topic posts…
    I have no need to support my friends in their business endeavors. I have my own career, and what they choose to do is their own business. as I’ve said before, the people I know in this business have not been guilty of making such fraudulent claims. Some people are into health and functional foods, and if their friends/family/colleagues want to spend $40 per week for a product that it supported by limited human data (these comments are in reference to the juice-blend itself, NOT the supplements that have been well-studied in humans…such as Resveratrol, Glucosamine, Wellmun).

    [Editor’s Note: It’s worth reminding those reading this comment that the limited human data doesn’t show the $40 juice to be better than any other juice or simply eating a single blueberry.]

    However, they would not hesitate to ask me for advice/opinions regarding the scientific data, nutrition, health safety, potential to reduce disease risk, etc. And I always provide honest advice, which they relay to their customers and down-line.

    [Editor’s Note: This is a scary thought considering your track record here.]

    I’ve even had distributors approach me during meetings for medical advice, or to show me improvements in their actual lab results since using MonaVie.

    [Editor’s Note: “Using” MonaVie? Don’t you mean “drinking”? It isn’t like you “use” orange juice.]

    One older individual, who did not appear to be in the best physical shape, provided his medical record showing that both his cholesterol levels and blood pressure had decreased significantly after making no physical/dietary changes other than incorporating MonaVie Pulse in his daily diet. Who am I to argue with such data?

    [Editor’s Note: Oooh another pointless medical testimony… Thanks!]

    To someone like this, $40 per week is nothing compared to what he would be paying for pharmaceutical medications that are not even guaranteed to have the same effect. The only thing I could suggest to him is that he could probably achieve the same effect for less cost by increasing his intake of cheaper sources of plant sterols and/or antioxidants via fresh fruits/vegetable…but can I guarantee that he will derive the same benefit? No. Nor would any other reasonable physician.

    [Editor’s Note: Given this alleged situation, a reasonable physician would conclude that the plant sterols, which have been approved by the FDA for the exact claim that you mention, were the cause. Thus a reasonable physician (and any kind of good friend) would tell that person they can do much better for less money. That is if this reasonable physician was actually trying to help people.]

    We can’t even guarantee such claims for FDA approved medications, because the fact is that they DON’T work for everyone… just as I’m sure not everyone would find such reported health benefits of MonaVie. And what would I advise those people to do? Save your money, and stop using it… and anyone who is a consumer or distributor for MonaVie can do just that at any time.

    [Editor’s Note: Can you prove that people reporting benefits aren’t just experiencing a placebo effect? I could tell people that I’m giving them medicine and give them sugar pills instead. A number of people will report that the sugar pills had benefited them. This sounds like you are using the try MonaVie argument.]

    Too often you discredit the intelligence of the general public, who are constantly being prospected with products that claim to do all types of things, but do not live up to the hype.

    [Editor’s Note: Too often the general public does not buy the juice because they think it has value. They buy it because of the business. Of course you knew this because you’ve read: Skeptoid Agrees with JuiceScam about MonaVie. Let’s put this to the test though and let people buy the product on a store shelf. Let’s strip away the MLM aspect. MonaVie could make a lot more money in Walmart… if their product does what you say. So the question is, “Why isn’t MonaVie on store shelves?”]

    That is where we have to be smart consumers and use some common sense. By attacking an entire MLM business, your efforts are wasted. As I’ve said before, MonaVie will continue to grow for many years to come, whether you like it or not.

    [Editor’s Note: I’ve already conclusively shown that Interest in MonaVie is Fading. But hey, I’m not the only one: http://www.sequenceinc.com/fraudfiles/2010/05/03/an-anonymous-source-reveals-numbers-for-monavie/. There’s a reason why MonaVie hasn’t updated their Income Disclosure Statement since the middle of 2009. Of course you could have tried the same argument with Royal Tongan Limu juice (the company MonaVie CEO Dallin Larsen previously worked at) before the FDA and DoJ shut them down.]

    Many of the top business professionals have accurately predicted the increased popularity of MLM business because people ARE looking for a way to achieve financial freedom.

    [Editor’s Note: If people are looking for financial freedom, they would be best served not investing their time in something that 99.64% of people lose money with.]

    The way I see it is that there are two main problems with MonaVie:

    1) Exponential growth of a distributor base, [Editor’s Note: This is false claim as pointed out above] may of which may not well educated on the product and/or the claims they can make. But Dallin Larsen is right, he can’t have individual oversite to control what every single distributor says, and he is not going to call it quits on a very profitable company just because of a select group of individuals.

    [Editor’s Note: He can continue to sell the product on store shelves. That would the ethical thing to do to solve this problem.]

    Many of the MonaVie distributors are actually honest/ethical people…as well as many high-profile athletes and other professionals.

    [Editor’s Note: And many of them are like the commenters here who lie and make illegal claims. Still others are like Humiliated who were bamboozled by others and thought they were being ethical when they weren’t.]

    That weighs heavy in the consumer public’s mind, and influences behavior…which is why many people are willing to shell out top dollar for the product.

    [Editor’s Note: There is little evidence that people are paying for the product itself. People are paying ]

    This is why I say you should focus more energy on identifying the distributors that openly make fraudulent claims, and report them to MonaVie to be held accountable. This would be much more productive.

    [Editor’s Note: I’ll take that challenge. Since MonaVie is “very profitable”, I’ll identify distributors making fraudulent claims for $10,000 a piece. They can Paypal me the money. This will help them with their compliance problem. Plus, I get the feeling that they’ll do a much better job of educating distributors if they have money to lose. Right now, they have no incentive to stop distributor claims. On the contrary they profit on the false claims. Yet again, I offer MonaVie a perfect solution. They really should be paying me for ideas like this.]

    Or make a list of common mistakes/misconceptions about the product to help educate consumers/distributors…like I said, MonaVie is only going to continue to grow.

    [Editor’s Note: What do you think this website is?]

    2) The juice-blend is overpriced given the current human data to support the product’s actual health benefits, being that the benefits conveyed via testimonials/case reports are not generally believed to be “expected/guaranteed results.” The energy drinks are reasonably priced, compared to some other “energy” drinks…and they are quite tasty. Not sure about the gel packs. From what I have read and heard from people using the product, the RVL weight-management system appears to be legit, and is reasonably priced (I think about $3-4 per serving = 1 meal replacement) for the shake and snack bars.

    [Editor’s Note: Yes this is a major issue. The juice is like charging $200,000 for a Honda Civic. If you want to buy $200,000 Honda Civics from me, I’ll be happy to sell them to you all day. That’s one of the reasons why this website uses the word “scam.” The energy drinks aren’t as overpriced, but the suggest retail is $3.71 [source], which is a lot more than I’ve ever seen Red Bull – about twice as much. However it’s worth mentioning that the entire category is expensive. According to John Sicher, editor of Beverage Digest, “Energy drinks are premium priced. Some consumers are trading down. Others are buying them less frequently.” So the energy drinks are twice as expensive as something that is already premium priced. That’s hardly “reasonably priced.”

    As for the RVL product, you should start at http://www.lazymanandmoney.com/monavie-scam-was-my-wife-recruited-sell-snake-oil/comment-page-51/#comment-328741 and read the next ten comments. Distributors complained about the pricing so much that MonaVie had to delete them. Compare the comments before censoring them with the comments after censoring them. Of course that behavior shouldn’t surprise. Here is one such quote:

    “I was so looking forward to the weight management program, not for me so much as for some of my family. The price is a disappointment. For 2 people in a family, your looking at around $650.00 with shipping. Now this is a young family with 2 kids, they still have to buy food for them. In this economy there is no way they can afford this. And I know they are not the only ones, that could use this for their health, but can’t afford the product.”

    Still think the product is reasonable priced?]

    Most all of the other info that is constantly debated appears to be distraction (i.e. the “quality” of the acai, ORAC scores, exact nutrition values), and scare tactics (i.e. contraindications of use of MonaVie products are clearly stated under each product’s description on the website, and if there was such a serious cause for concern about patients on Coumadin not being aware of Vitamin K levels in MonaVie, and/or adverse health outcomes because of it, then they would have been mentioned in case reports by now). MonaVie has been around for 5 years now, and there is only one case report showing any adverse event possibly attributed to MonaVie consumption (i.e. use during pregnancy and a cardiovascular complication in the baby…which as far as I remember, the child lived, and there was no definite link to MonaVie made). I’d say that’s a pretty damn good safety record.

    [Editor’s Note: The other information here is made to educate consumers about the false distributor claims (i.e. those about acai, ORAC scores, etc.). You suggested above that I educate people on these things. The “scare tactics” are published peer reviewed articles that again amount to information that distributors and consumers should know.

    It’s sad that we have to talk about the safety record of juice. If that doesn’t strike as a bizarre concept, you are even more twisted than it appears… and you appear to be quite twisted.]

  7. Beatrice Says:

    I will be on holiday vacation, out of the country and without any desire to engage in discussion until I return on the 13th. I would love to be able to move on to giving my actual critique of this article, but I feel compelled to continue addressing the side comments, and I am already wasting too much of my time on this site. I question how many MonaVie prospects actually pay much attention, or actually spend time reading these long posts. Seems like it is only frequented by the usual anti-MonaVie bloggers…who apparently have no day-jobs, or live in other countries, judging by the time-stamp on their posts. i sure hope you aren’t spending your duty hours posting on such blogs…

    [Editor’s Note: It seems like we finally agree on one thing. You are spending too much time on these posts.]

  8. Humiliated Says:

    Hey y’all. Just me. I don’t know who’s ass my head was allegedly up but I thought I would take a breather in order to convey something to Beatrice.

    I started blogging on this site because of my experience (read ‘nightmare’) with MV. I first read & read and read some more. Then, I discussed the studies & nutritional “content” with friends that had backgrounds in science and nutrition.

    I did not come on here trusting these people initially, so I dug deeper. I found out that Vogel and Food Tech spoke the truth. I found this extremely hard to “swallow” (no pun intended)because it meant that I had been consistently lied to and I had contributed to perpetuating those lies. It took me a while to digest that (again, no pun intended…well maybe slightly intended) and furthermore, to forgive myself for unintentionally scamming my friends and family. To be fair, the people who got me involved (it is horrible because I can’t bring myself to call them friends anymore) likely had no idea that they were spreading lies because they were so fixated on the “financial freedom” aspect, they didn’t bother to look beyond this.

    I started writing about my experience, it was initially just cathartic, then I saw the incredibly hostile reaction of the Pro Monavie camp & was compelled to stay on and tell my story to anyone that would listen. I couldn’t, with a clear conscience, have the Monabots lying anymore.

    I don’t know what your agenda is but just so YOU know, I got none of the benefits from the juice that they were raving about. Ditto for my victims, most of whom dropped out well before I did. Maybe I wasn’t convincing enough to invoke the “placebo” effect. I don’t know. I really wasn’t happy to find out that all of the nutritional benefits I had bragged to my victims about were B.S. as well. I don’t care if they have changed things since then and are now fortifying the slop with vitamins and fiber, it is still a COMPLETE RIP OFF. You can NOT deny this. It is not value for your money in terms of nutrition.

    The more I learned about the conduct of Monavie and other, similar MLMs, the more I saw that it was bordering on white collar crime. I felt it was important to comment from a “layperson’s” point of view, having been involved, in order to give people another perhaps simplistic but honest perspective.

    We read about people losing their marriages & homes because of the greed that lurks behind the corporate walls (read Larsen & Hart) of this hideous excuse for a company and it breaks my heart. I, for one, am proud of the work my friends have done and like to think that I have contributed (in some small way) to stopping someone else from going down that road.

  9. MonaVie Scam Says:

    Thanks Humiliated. As usual your comment is spot on. I have asked Beatrice what her agenda is now a number of times and she’s been curiously quiet on that topic.

  10. Anonymous Aussie Says:

    Beatrice asks “Most of the people I know that are distributors are also consumers. Is this not a good thing? I would be skeptic/concerned if someone was trying to sell me, or promote, something that they were not willing to use/consume in their own personal life.”

    Do you ask that the person selling you your vitamins or face cream like using the products themselves? Of course not.

    Whilst Monavie promote the concept of a person being their own best customer, this is not how business is conducted in the real world where the survival of a business is dependent on gathering bona fide customers. The whole concept of building a business based on self-consumption is only seen in MLM/pyramid marketing scams, a concept which you appear entirely unfamiliar with.

    Beatrice, again I also ask – what exactly is your interest in Monavie? You are the only person on this site who continues to remain elusive regarding this.

  11. Vogel Says:

    Beatripe said: “If people keep making lengthy commentary on shouting insults, belaboring on my credentials…”

    For all intents and purposes, you have no credentials. Stop pretending to have them and this point will not be belabored any further.

    Beatrice said: “I can assure you that the people I know who are distributors for MonaVie do not spread such exaggerated medical claims, and if they attempted to, then I would be more than willing to correct such an error.”

    The last IDS (mid 2009) listed roughly 90,000 active distributors; hundreds of thousands more that were considered “inactive”. In order for you to make any kind of valid claims about how distributors advertise the product, you would have to know an awful lot of distributors – i.e., the sample size would have to be large enough to allow for meaningful inference to be drawn. So either: (a) you know a lot of distributors, which would indicate that you have a financial interest in Monavie in one way or another (and we are all by now well aware that you do, so you can stop the charade and just admit it); or (b) you don’t know anywhere near enough distributors to speculate about how the typical distributors promotes Monavie. Furthermore, even if the distributors you allegedly know haven’t said anything illegal to YOU, that doesn’t mean they aren’t saying it to other people. You cannot state with precision what these people do not say; you can only say that they haven’t made such claims to you persoanlly. We’ve presented probably at least 2 dozen well-documented examples of distributors making spectacularly outlandish, deceptive, and illegal claims about Monavie. These documented cases are available for you to read about it. Once you do, you can consider those to be YOUR experiences with the way in which the product is advertised. So in conclusion, it’s now obvious that you’re an idiot apologist who is being purposely deceitful in attempt to defend a financial interest in the company/product.

    Beatrice said: “The fact that company execs have no way to control what every distributor says is just one of the unfortunate truths of MLM business.”

    It’s not a fact — it’s a weak denial of responsibility. The fact is that it would be very easy for the illegal advertising to be stopped, if anyone at Monavie had even the slightest inclination to do so. We have uncovered ample evidence of senior company executives and kingpin distributors facilitating the use of such illegal claims; in fact, the corporate website has even posted such claims. And for your edification, the use of illegal medical claims by MLMs is not an unfortunate byproduct of the business model – MLM is chosen specifically because it enables unscrupulous marketers to sell products illegally while flying below the radar and denying responsibility (for a while at least…until the FDA shuts them down like they did to Larsen last time he tried to run a snakeoil scam – i.e., Royal Tongan Limu).

    Beatrice said: “However, it is still the responsibility of the company to take action against those individuals who openly make fraudulent statements (i.e. in print, online, video/audio files), which MonaVie has proven they are willing to do.”

    Monavie has never proven anything of the kind. Where is this alleged proof you speak of? Produce it immediately LIAR! While you’re busy ducking my challenge, why don’t you elaborate for us about the action the company took (aside from giving a new Mercedes Benz as a reward) against Black Diamond Jason Lyons after he produced a video featuring rapist/child molester/doctor impersonator Lou Niles pretending to be an oncologist and claiming that Monavie cures cancer. What was that??? Silence??? I thought so. Stupid juice clown!

    Beatrice said: “MV Scam could be of more use if he put more time into helping identify and report such individuals to MonaVie, instead of pursuing his futile attempts to attack every facet of the company.”

    Why on earth would MVS or anyone else we want to do that instead of reporting it directly to the FDA? And how do you think you can get away with calling his efforts futile? If that were true, the company wouldn’t have repeatedly threatened to sue him; deranged distributors wouldn’t be threatening to kill him; and lying, self-serving, know-nothing poseurs like you would never waste energy posting these idiotic self-serving tirades.

    MVS is helping to protect people from lying sociopaths like you Beatrash. He deserves a medal for his efforts!

  12. Vogel Says:

    Beatricks said: “Vogel predicted that I would stick around for 2 weeks, but if we keep wasting time with name-calling, then that time will be even shorter.”

    Ooops…so now that I called you idiot, liar, apologist, inept, company stooge/mole/whore, etc., I guess you won’t be staying around. What a tragic loss. Now who can we look to to eat up all that white space and server storage capacity?

  13. jim Says:


    You write much but say little, in my humble opinion. I’m having a difficult time believing that you are simply a doctor with a passing interest in mona vie due to a few friends and patients being involved. How does the topic of mona vie even come up between a patient and a radiologist resident? Are you asked “Doc, how does my x-ray look, do you think mona vie kept me from breaking my fibula?” I find it very coincidental that the more you type, the more the typical mona vie speak comes out. You are now even stating that “MonaVie is only going to continue to grow.” Is that your medical opinion?

    The main point you seem to attempt to make is acai may or may not be beneficial, which is irrelevant as this discussion is regarding mona vie and mona vie is not acai.

    The whole topic of acai and the juice itself is a red herring. The business of mona vie is not juice, the business of mona vie is marketing. The juice is an irrelevant byproduct of the marketing system, which is an endless recruitment product based pyramid scheme. I know it, the kingpins at mona vie know it, Brig and Steve know it, the commentators here know it, the only ones who don’t are the dupes at the bottom and supposedly you… the good unbiased doctor who is being the good Samaritan sticking up for the honest distributors. Is it your intention for us to believe that you are too stupid/gullible to see what is so glaringly obvious to everybody else who has done the amount of research you seem to have done?

    I have a few questions for you…

    1. Are you familiar with product based pyramid schemes? If you are not here are some warnings signs according to Dr. Jon Taylor http://www.mlmwatch.org/01General/recruiting.html. Here are a couple more links:
    Would you agree there is such a thing as an endless recruiting product based pyramid scheme?

    2. Would you agree mona vie fits all the criteria of the first link?

    3. Why should anybody pay 200x the cost of V8 Fusion Acai (as one example) to purchase mona vie?

  14. Anonymous Aussie Says:

    Beatrice states “I’ve even had distributors approach me during meetings for medical advice, or to show me improvements in their actual lab results since using MonaVie. One older individual, who did not appear to be in the best physical shape, provided his medical record showing that both his cholesterol levels and blood pressure had decreased significantly after making no physical/dietary changes other than incorporating MonaVie Pulse in his daily diet. Who am I to argue with such data?”

    Who are you to argue with such data, you ask?! No need to argue – it’s about to be spelt out for you!

    For your lack of information and in the first instance, Monavie distributors and are obliged to conduct themselves in accordance with company Policies and Procedures which were agreed to when they chose to become a representative of the company and which states:

    2.1.6. I will be truthful in my representation of MonaVie Products and make no claims regarding the health benefits of MonaVie Products that violate the law.

    2.1.15. I will abide by all of MonaVie’s Policies and Procedures.

    2.3.8. Unethical Activity. You agree to be ethical and professional at all times when conducting your MonaVie Distributorship…Examples of unethical activities include, but are not limited to the following, some of which are further described in these P&Ps: Making unapproved claims about the Product; Making false statements or misrepresentation of any kind, including but not limited to…performance of the Products;

    4.1.1 Product Claims. You may make claims about the Products that are in the Official MonaVie Materials of the country for which it is approved. You shall not make claims about the Product that are not in the Official MonaVie Materials.

    Monavie’s own literature confirms that Monavie (nor any of it’s ingredients) does not treat, cure or mitigate the symptoms of any disease and condition and distributors are not allowed to use terms or phrases that suggest same.

    Monavie specifically states that the products (including Pulse) are not intended to replace or mimic the activity/effects or benefits of any medications, that the plant sterol effects and benefits in MonaVie Pulse in relation to heart health and cholesterol are “significantly less than that found in drugs”, that MonaVie Pulse does not cure/ treat/mitigate, or prevent serious cholesterol problems AND that Monavie Pulse is actually intended for “healthy people, not for people with heart or cholesterol diseases”.

    Despite your claims of the contrary, you have confirmed that distributors are making claims of reduced cholesterol levels and improved blood pressure, attributed to Monavie – which is EVIDENCE of distributors breaching company policy by making such unapproved claims about the product, breaking the law (namely, the FTC guidelines, as well FDA regulations) and thus conducting themselves in an unethical manner also.

    Seriously, WTF is wrong with you (you wouldn’t be self-medicating per chance?) – can you even lie straight in bed??? NOTHING that you have presented has been done in a truthful manner.

    You’re so crooked that you can’t even bring yourself to agree that consumers should be taking the advice of Dr Schwarcz and be wary of the acai health claims – which are clearly being exaggerated and entirely unfounded!

    You post the same dribble just as any ill-informed distributor has done to date, refer us to the site of Monavie itself for verification of information (is this what you’d refer to as doing “due diligence” – the promotional material of an MLM company?? HA!), FAIL to address the issue of the fraudulent health claims made by the founder of Monavie concerning the last juice he was promoting (Royal Tongan Limu) which are identical to the claims being made by Monavie’s distributors, FAIL to even acknowledge the illegal health claims being made by distributors that YOU have witnessed yourself, FAIL to address the issue of the 99.64% loss rate amongst Monavie participants which is evidenced in the IDS, FAIL to address the allegations of the underlying business of Monavie being a pyramid scheme AND continue to FAIL to inform us as to your TRUE interest in Monavie.

    You haven’t provided a single opinion worthy of even remote consideration from a “medical” perspective and it’s no surprise that a dishonest, unethical and totally incompetent individual such as yourself has now joined the ranks of Monavie as a pyramiding, snakeoil hustler!

    F-ing disgrace!

  15. Vogel Says:

    Oooh snaps! A+ on that one Aussie. The hair on the back of my neck is standing on end.

  16. Anonymous Aussie Says:

    Thanks Vogel. :-)

    I think we’ve been subjected to enough BS from Beatrice.

  17. Mackwiz Says:

    I’ve said before I always wish there was a KO punch in debating, but AA’s response comes pretty darn close.

  18. Humiliated Says:

    Beatrice, you say “This is why I say you should focus more energy on identifying the distributors that openly make fraudulent claims, and report them to MonaVie to be held accountable. This would be much more productive.” Seriously? My God. If I thought that that would do a modicum of good, I would have done it a very long time ago. I have been involved in this company and if it wasn’t for false information being passed around about the products, there would be NO information at all. That is what Hart & Larsen COUNT on. We have reported people to the FDA but the LAST thing I would do is report them to the company that encourages this behavior (behind closed doors, of course).

    In addition, I can assure you that the people who are already knowingly spreading lies are not the ones I am interested in “talking” to. They are too far gone. I am interested in reaching people like Amy, who has recently blogged on this site. She is a social worker who had a “feeling” that there was something sinister going on with this company, after having been invited to a meeting. She found this site and after doing some further reading and investigation, has concluded that she is in agreement with us.

    There are others that have blogged and thanked us for the information provided, it helped them to make the decision to stay the hell away from this company. Having blogged on here as long as I have, I happen to KNOW that there have been a lot of people that we have helped, whether you choose to believe it or not.

    I wish it were just the overpriced products we were arguing about here but it simply isn’t. It is all of the other stuff that they are guilted into buying ( TEAM motivational crap, clothing, pamphlets, cups, books etc) and the conventions they are told they must attend to succeed, that have to be factored in.I can assure you that very few people remain “on the juice” without being sucked into the Monavie Vortex. I have seen people use all of their vacation time (if they haven’t already quit their real jobs) to attend all of these conventions over the years, thus neglecting their families for YEARS. They are promised time with their children once they achieve financial freedom, but the people I know haven’t moved up in rank in over 2 years. They have alienated friends and family.

    This is way beyond selling overpriced juice and I believe in your heart of hearts, you know that.

  19. CGC Says:


    As humiliated said, the spreading of misinformation has been an integral part of the MonaVie’s business plan. This court document shows several of the lies told by the major representatives of MV:


    I don’t think any of them have ever been punished by the company, and in fact most seem to have been rewarded for their misconduct. So why would you expect MV to do anything about some low-level distributor posting that the juice cured his mothers cancer?

    The bottom line is that MonaVie’s entire business strategy is to trick people into paying an outrageous price for a simple fruit juice, and all means of doing so are acceptable.

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