Dr. Alex Schauss, ORAC, and Freeze-Dried Acai

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I would like to thank Scott for passing on Dr. Alex Schauss’ presentation of freeze-dried acai:

I was initially quite excited that freeze-dried acai could scientifically be proven to have far greater ORAC scores than other berries. Perhaps it is the scientific break-through that he claims it to be. To review, here’s what Alex Schauss says:

I would have needed another three screens to the right of my computer to let that arrow accurately define it’s difference compared to freeze-dried samples of other foods that we looked at – that the USDA looked at. It was off the chart.(Timestamp of 2:23)

The bold emphasis there is mine. There’s also this:

again you can see the high bar that is acai and all of these others which are moisture equivalent and they are also freeze-dried samples. So you can there is a vast difference between the two. So Gram to gram… (Timestamp of 3:43)

I had always contended that Schauss was measuring two different things: one freeze-dried acai… the other typical berries. This would be a troubling comparison because most everyone knows that water makes up 90% of fruit. If you take the water out of acai you can get 10x more ORAC score if you are measuring “gram to gram” of something that still has 90% of it’s water. As such, I always thought that we needed a fair test, one that is moisture equivalent as he states. And now that we have it, let’s celebrate the freeze-dried acai berry, right?

Unfortunately, we can’t break out the party hats yet. My friend Vogel as usual digs up the hard evidence to discount that information, noting the following:

This victory for minor victory for freeze-dried acai is short-lived… the paper goes on to say:

Contradictorily and surprisingly, the contents of anthocyanins, proanthocyanadins, and other polyphenol compounds in this freeze-dried product were found to be much lower than those found in blueberry or other berries with elevated H-ORAC values. To make things even more confusing, the total phenolics in acai was found to be only 13.9 mg/g GAE

The interesting thing to me is that this is exactly what Men’s Journal said about MonaVie, “[MonaVie Active] tested extremely low in anthocyanins and phenolics… even apple juice (which also tested poorly) has more phenolics…”

Now is a good time to mention that freeze-dried acai and MonaVie are not one in the same. Most distributors will talk about freeze-dried acai, and then hand you a bottle of MonaVie as if it’s the same thing. We know the ORAC scores on MonaVie from other AIMBR tests and that’s not any prettier.

Originally posted 2009-09-17 13:54:26.

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3 Responses to “Dr. Alex Schauss, ORAC, and Freeze-Dried Acai”
  1. Fred Says:

    “The interesting thing to me is that this is exactly what Men’s Journal said about MonaVie, “[MonaVie Active] tested extremely low in anthocyanins and phenolics… even apple juice (which also tested poorly) has more phenolics…””

    Which peer-reviewed scientific journal is Men’s Journal’s research published?

    Here’s where you can find Dr. Schauss’s research–>

    http://www.aibmr.com/resources/articles-and-reports.php

  2. MonaVie Scam Says:

    Don’t you see the point of the quote? Both Men’s Journal and MonaVie’s Dr. Schauss come to the same conclusions.

    The Men’s Journal article was not “research” it was tested by an independent lab. Dr. Schauss is not independent, he is on MonaVie’s board of advisors. Even his tests show that MonaVie isn’t very nutritious.

  3. Food Tech in CA Says:

    Fred, it may benefit you to actually read what the peer-reviewed study found about MonaVie.
    The product had a total ORAC of 22.81 umoles/ml. It had a total phenolics (polyphenols) of 1.48 mg/ml.

    The AIBMR study (Dr. Schauss) was published in the Journal of Agricultural and Food Chemistry – 2008, Vol 56, pgs. 8326-8333

    Interestingly, another study was published in that exact same printing. That study was conducted by the Center for Human Nutrition, David Geffen School of Medicine, UCLA.
    This can be found on pages 1415-1422.

    The UCLA study (Comparison of Antioxidant Potency of Commonly Consumed Polyphenol-Rich Beverages in the United States) went much further than the limited AIBMR study. The authors not only compared polyphenols (phenolics), but also ORAC, DPPH, FRAP, and TEAC of twelve different beverages.

    Using the data on MonaVie provided by AIBMR, we can rank the antioxidant potency somewhere between acai juice and black cherry juice.
    Pomegranate juice, Red wine, Concord grape juice, blueberry juice, and black cherry juice all rank well ahead of MonaVie.

    That’s just the juices. If you compare the ORAC of various fruits and vegetables found in the USDA ORAC Table, MonaVie is a non-player when it comes to antioxidant potency.

    I’m surprised that you are still trying to use this as a selling point. I believe most of the distributors have given up on using ORAC values.

 
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