As of September 2010, I have seen a lot of renewed interest in MonaVie’s Better Business Bureau (BBB) grade. Not a lot of people were interested in spreading the word when MonaVie’s Better Business Bureau grade was a D-. However, now that it is an A+, MonaVie proponents have been quick to call it out. In fact you can see it was added to Wikipedia on September 18th. It is important to note that it wasn’t previously added to Wikipedia with it’s D- grade.
What is interesting is the timing of this addition. As recently as August 5, 2010, MonaVie had a BBB grade of C-. What changed in a month’s time? Well, according to the BBB page they became a BBB accredited business. And according to the Los Angeles Times, accredited business seem to receive favorable grades. The author states:
But in my unscientific searches of companies in a variety of service-oriented industries, I found that accredited companies almost always got A-pluses. Those that didn’t often received an A or A-minus.
Their unaccredited kin, meanwhile, often made do with a B or B-minus.
What does it take to get accredited with the BBB? According to the LA Times article it is money:
Aside from paying annual fees, accredited companies are required to fill out a questionnaire detailing their business practices. [Steve Cox, a spokesman for the Better Business Bureau] said the bureau might approve accreditation without actually visiting a company or experiencing its service firsthand.
“A visit to the organization could happen,” he said. “But it could be a telephonic process.”
So essentially we have a history of MonaVie with receiving poor BBB grades. Then we have MonaVie paying the BBB some annual fee as well as filling out a questionnaire and possibly having a phone call with someone from the BBB. Suddenly the company gets accredited and their C- minus grade of a month ago becomes an A+ grade.
It seems like if you earn yourself a bad grade with the BBB, you can pay your way out of it.
It looks like other news organizations are following suit. The Consumerist reports that the BBB gave an A- to a fictional company:
It turns out that ABC News ran the article first. This debacle for the BBB, lead to the Connecticut Attorney General saying, “Right now, this rating system is really unworthy of consumer trust or confidence,” said Connecticut attorney general Richard Blumenthal in an interview that will be shown tonight on 20/20.
“Blumenthal has send an official demand letter asking the BBB to discontinue the ratings system because it is â€œpotentially harmful and misleading.”
Criticize The Better Business Bureau… And They’ll Pull Your Accreditation – This is just further evidence that the BBB looks to be somewhat shady.
“Here’s what you need to know: I want you to use the BBB as a veto, not as a green light. If an organization has a bad rating, that alerts you to potential danger. But just because they don’t have a bad record, that’s not the seal of approval.
It’s the same thing with a CARFAX report. A bad CARFAX is a veto, not a green light to buy, that’s why you need a mechanic to inspect any used car purchase.”
Originally posted 2010-09-23 05:56:00. Republished by Blog Post PromoterThe above article is intended to be accurate at the time of its original posting. MonaVie may change its pricing, product, or other policies at any time without notice.
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