Many MonaVie distributors tout a study by MonaVie’s Dr. Alexander Schauss as proof-positive that MonaVie “works.” The study In Vitro and in Vivo Antioxidant and Anti-inï¬‚ammatory Capacities of an Antioxidant-Rich Fruit and Berry Juice Blend. Results of a Pilot and Randomized, Double-Blinded, Placebo-Controlled, Crossover Study. On the surface, that does sound like very good evidence of MonaVie being a worthwhile beverage if the results are good.
However, as I read this study and found a variety of logistical problems that are obvious to the average person (no science degree necessary). Other have brought up other problems with this study. Here are some of the points that has been made:
“one was excluded on the basis of a high daily antioxidant intake”
This is proof that this study does not apply to people who who are already taking antioxidants. So if you were to take a daily multivitamin the study is irrelevant to you. If you eat fruit or otherwise try to be healthy this study doesn’t apply. In short, it’s irrelevant to MonaVie’s entire customer-base, people looking to be more healthy.
“Because the ORAC testing did not result in a trend toward increased antioxidant activity, it was not used in the subsequent randomized controlled trial.”
The basis of 90% of MonaVie’s marketing was for a number of years ORAC score. Now they are saying that it’s essentially useless and since it didn’t show MonaVie’s Dr. Schauss want he wants to see (increased antioxidant activity), he’s going to ignore it. That’s very convenient.
“Thus, the analysis of the pilot study was based on five study participants from whom repeat blood draws were performed.”
So the basis of this study is 5 people. That’s the entire sample size. It’s not very persuasive, especially when they rejected the person above for actually being healthy.
“The study participants were instructed to avoid vigorous exercise for a period of 24 h prior to arriving at the clinic. They were also instructed to eat a light meal and to avoid meat, fruits, or greens, as well as to abstain from consuming alcohol, coffee, or melatonin the night before. Subjects were scheduled to arrive at the clinic following an overnight fast and were instructed to consume no food, vitamins, or other nutritional supplements the morning of each study day.”
So the subjects couldn’t exercise, eat healthy foods like fruit or greens that contain antioxidants, or take vitamins. Alcohol and coffee in moderation also have antioxidant properties, so they were eliminated as well. So they are letting one group have antioxidants (in the form of MonaVie) and another not. I don’t know what scientists were really expecting to show, but it’s something that’s already clear to everyone. There’s some amount of antioxidants in MonaVie, BUT that might be less than a single blueberry since the scientists had no comparison.
“A recent study assessed the increase in plasma antioxidant capacity after the consumption of either an antioxidant-poor meal or the same antioxidant-poor meal with the addition of a known quantity of whole fruits added (8). This study showed that the consumption of an antioxidant-poor meal results in a decrease in plasma antioxidant capacity and that adding fruits to the same meal not only prevented this decrease but also led to an increase in antioxidant capacity.”
So this study doesn’t advance what that study already showed. Eating fruit is good for you. So avoid antioxidant-poor meals and add some fruits and greens to your diet.
There’s more to the study… (like how MonaVie’s Dr. Schauss had to fix the study by giving subjects four servings of MonaVie – $7.60 of retail value – before they got the results they wanted… Also how they measured the results quickly after drinking MonaVie, suggesting that the antioxidant effect is short-lived and you may have to drink $40 or more a day to see the results listed)… but I’m pressed for time now and I’m going to leave these as an exercise for the reader for now…
Originally posted 2010-06-26 09:20:27. Republished by Blog Post PromoterThe above article is intended to be accurate at the time of its original posting. MonaVie may change its pricing, product, or other policies at any time without notice.
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