The Multitude of Problems with Schauss’ “Double-Blinded, Placebo-Controlled Study” on MonaVie


Many MonaVie distributors tout a study by MonaVie’s Dr. Alexander Schauss as proof-positive that MonaVie “works.” The study In Vitro and in Vivo Antioxidant and Anti-inflammatory Capacities of an Antioxidant-Rich Fruit and Berry Juice Blend. Results of a Pilot and Randomized, Double-Blinded, Placebo-Controlled, Crossover Study. On the surface, that does sound like very good evidence of MonaVie being a worthwhile beverage if the results are good.

However, as I read this study and found a variety of logistical problems that are obvious to the average person (no science degree necessary). Other have brought up other problems with this study. Here are some of the points that has been made:

  • “one was excluded on the basis of a high daily antioxidant intake”

    This is proof that this study does not apply to people who who are already taking antioxidants. So if you were to take a daily multivitamin the study is irrelevant to you. If you eat fruit or otherwise try to be healthy this study doesn’t apply. In short, it’s irrelevant to MonaVie’s entire customer-base, people looking to be more healthy.

  • “Because the ORAC testing did not result in a trend toward increased antioxidant activity, it was not used in the subsequent randomized controlled trial.”

    The basis of 90% of MonaVie’s marketing was for a number of years ORAC score. Now they are saying that it’s essentially useless and since it didn’t show MonaVie’s Dr. Schauss want he wants to see (increased antioxidant activity), he’s going to ignore it. That’s very convenient.

  • “Thus, the analysis of the pilot study was based on five study participants from whom repeat blood draws were performed.”

    So the basis of this study is 5 people. That’s the entire sample size. It’s not very persuasive, especially when they rejected the person above for actually being healthy.

  • “The study participants were instructed to avoid vigorous exercise for a period of 24 h prior to arriving at the clinic. They were also instructed to eat a light meal and to avoid meat, fruits, or greens, as well as to abstain from consuming alcohol, coffee, or melatonin the night before. Subjects were scheduled to arrive at the clinic following an overnight fast and were instructed to consume no food, vitamins, or other nutritional supplements the morning of each study day.”

    So the subjects couldn’t exercise, eat healthy foods like fruit or greens that contain antioxidants, or take vitamins. Alcohol and coffee in moderation also have antioxidant properties, so they were eliminated as well. So they are letting one group have antioxidants (in the form of MonaVie) and another not. I don’t know what scientists were really expecting to show, but it’s something that’s already clear to everyone. There’s some amount of antioxidants in MonaVie, BUT that might be less than a single blueberry since the scientists had no comparison.

  • “A recent study assessed the increase in plasma antioxidant capacity after the consumption of either an antioxidant-poor meal or the same antioxidant-poor meal with the addition of a known quantity of whole fruits added (8). This study showed that the consumption of an antioxidant-poor meal results in a decrease in plasma antioxidant capacity and that adding fruits to the same meal not only prevented this decrease but also led to an increase in antioxidant capacity.”

    So this study doesn’t advance what that study already showed. Eating fruit is good for you. So avoid antioxidant-poor meals and add some fruits and greens to your diet.

There’s more to the study… (like how MonaVie’s Dr. Schauss had to fix the study by giving subjects four servings of MonaVie – $7.60 of retail value – before they got the results they wanted… Also how they measured the results quickly after drinking MonaVie, suggesting that the antioxidant effect is short-lived and you may have to drink $40 or more a day to see the results listed)… but I’m pressed for time now and I’m going to leave these as an exercise for the reader for now…

Originally posted 2010-06-26 09:20:27. Republished by Blog Post Promoter

The above article is intended to be accurate at the time of its original posting. MonaVie may change its pricing, product, or other policies at any time without notice.

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Posted by MonaVie Scam on March 25, 2017 in Dr. Schauss, monavie. You can skip to the end and leave a response. Pinging is currently not allowed.

3 Responses to “The Multitude of Problems with Schauss’ “Double-Blinded, Placebo-Controlled Study” on MonaVie”
  1. Tom Says:

    Show me some studies showing in vivo anti-oxidant activity of the common fruits you mention here so that we can compare it directly to in-vivo activity of MV.

    [Editor’s Quote: That’s exactly the point. MonaVie has provided no such studies. There purposely avoid doing any kind of comparison study because they’ll look bad as they did here: When you charge $1.80 an ounce for juice with almost no vitamins and no fiber, the burden of proof is on you. Ask your employer to prove the value of their product compared to competitors. Until then the smart consumer is better off paying less than 10 cents an ounce.]

    The latest study in “Food Technology” ‘Anti-oxidant capacities of flavonoid compounds isolated from acai pulp’ (Euterpe oleracea Mart.) by Kang et al. researchers say that in evaluating the anti-oxidant capacity of natural products, combining both chemical and cell-based assays will provide more comprehensive understanding of anti-oxidant effects and potential biological relevance. So ORAC alone does not explain acai’ in vivo anti-oxidant activity.

    [Editor’s Quote: This is another study by MonaVie’s Schauss. Also, MonaVie is less than 2% Freeze-Dried Acai]

    The study mentioned at the top was published in a peer-reviewed very well-known journal for food products. If other scientists did not have a problem with that what makes you so special to talk about the science behind that study? Pardon me, but you are just ex-pharmacist technician – is this right?

    [Editor’s Quote: It’s not a very well-known journal. I think Vogel previously said it ranked 101 in journal authority by one peer-ranking. It’s also pretty unusual that this is the only place that Dr. Schauss can get himself published. Perhaps he has some kind of deal with peer-reviewers of this journal. (That’s just speculation on my part.) The important thing to note here is the actual information in the study and the fact that Tom hasn’t debated any of the points above showing that the study isn’t relevant.]

  2. Hellraiser Says:

    Let us see monavie spend a few dollars on a true 3rd party test (where Schauss is NOT involved with the test or the write-up IN ANY WAY), With a sample set of AT LEAST 30,000 or more (which is still statistically small).

    But…This time, make sure the majority of participants are within the MONAVIE target audience: Individuals who are regularly taking prescription medications, are obese and/or unhealthy, and have plenty of the exact kind of health problems that distributors (and Schauss) claim monavie “helps” or cures (such as arthritis, autism, cancer, mental illness, cardiovascular disease, pain, etc..) AND participants take the product as recommended by the company: 2 oz 2x day for 3 months (from the same bottle stored in a refrigerator after it is opened until it is depleted during regular use).

    No more opening a new bottle before EACH ingestion for testing! No more hand-picking VERY small sample sizes! No more excluding unhealthy adults. No more inflated serving sizes. No more fasting overnight!

    Draw blood before starting the trial for a baseline, and draw blood during the trial (at whatever intervals you wish). Perform regular Dr. checkups and evaluations as the study progresses to document the effects. How hard is that?? It should have been done already..unless the science is not up to snuff and results cannot be duplicated ;-)

    When those findings prove us “haters” all wrong, then I think we will all shut the hell up and go away, don’t you agree? Until then, we will point out JUNK SCIENCE where we see it, and we (the public) demand that monavie sales folk abide by the current laws and regulations regarding the health claims. IF you are going to claim a product has health benefits, then PROVE IT FIRST.

    Please correct me if I am wrong, but NO studies have even been attempted to show that whatever nutrients that are in monavie actually survive in a refrigerator for any length of time without succumbing to oxidative stress and light (which rapidly degrade foods), and are consistently bio-available throughout the life of the bottle in the refrigerator (approximately 1 week).

  3. Food Tech in CA Says:

    Hellraiser is correct. An open bottle of fruit juice will lose it’s antioxidant properties quickly. This is one reason that nitrogen is used to purge oxygen from the bottle’s headspace. And of course there is the issue of dissolved oxygen in the product that collected during the mixing process.

    If they really were concerned about ORAC and such, then the label should recommend consuming the entire bottle in a matter of a couple of days at most. Or use small bottles.

    Compare this against an apple, which has a thick skin to protect against oxygen permeation. Bite into the apple, and leave it on the counter. In a matter of hours it has turned color from oxidation. The same is happening to the fruits in MonaVie.

    So, an open bottle will affect the antioxidant fighting properties of the juice. Not that they were very high to begin with.

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